Nasdaq Investor Relations Intelligence

    7th Annual Global IR Issuer Pulse - Hero

    Nasdaq Survey Report

    6th Annual Global IR Issuer Pulse

    Nasdaq IR Intelligence surveyed the corporate community in Q4 2024 to surface top IR priorities and challenges, while also highlighting recommended practices and innovations to help shape the future of IR in 2025 and beyond. Review the survey results and insights from over 800 corporate professionals across different sectors and market practices.

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    Nasdaq IR Intelligence surveyed the corporate community in Q4 2025 to surface top priorities and challenges shaping IR and capture perspectives on emerging practices and innovations in 2026 and beyond. Review the survey results and insights from nearly 700 corporate professionals across different sectors and market caps globally.

    Across regions, sectors, and market caps, two things are clear: IR professionals remain focused on deepening engagement with key stakeholders and leveraging new technologies that can enhance their impact.Across regions, sectors, and market caps, two things are clear: IR professionals remain focused on deepening engagement with key stakeholders and leveraging new technologies that can enhance their impact. 

    Key Findings

    L'adozione dell'IA generativa è accelerata tra i team di Relazioni con gli Investitori

    More than half of IR professionals have already embedded AI or AI agents and systems into their workflows, which is a significant increase from 30% in 2024. Only 2% had no plans to use AI.Only 2% had no plans to use AI.

    Frequently noted practical uses involved condensing peer and market occurrences and aiding in the preparation of earnings reports. Increased attention to additional processes highlights IR's commitment to enhancing influence while managing with streamlined resources.

    More than half of IR professionals have already embedded AI or AI agents and systems into their workflows, which is a significant increase from 30% in 2024. Only 2% had no plans to use AI.Only 2% had no plans to use AI.

    Frequently noted practical uses involved condensing peer and market occurrences and aiding in the preparation of earnings reports. The increasing attention to various processes highlights IR's commitment to enhancing impact while managing with streamlined resources.

    51% of respondents have already embedded AI into their processes
    Broadening shareholder reach and composition remained a central focus

    Ampliare la portata e la composizione degli azionisti è rimasto un obiettivo centrale

    Nearly 45% of IR professionals cited enhancing engagement with new and/or existing shareholders as top priorities in 2026.Nearly 45% of IR professionals cited enhancing engagement with new and/or existing shareholders as top priorities in 2026.

    Although non-deal roadshows (NDRs) continue to be the primary method for engaging with investors, there has been a decline in the number of survey respondents who consider them their preferred method compared to last year. This suggests a growing interest in diversifying the ways of investor engagement.

    Nearly 45% of IR professionals cited enhancing engagement with new and/or existing shareholders as top priorities in 2026.Nearly 45% of IR professionals cited enhancing engagement with new and/or existing shareholders as top priorities in 2026.

    While non-deal roadshows (NDRs) remained the top avenue for targeting investors, fewer survey respondents cited them as their preferred avenue compared with last year, indicating an increasing desire to diversify engagement channels.

    Increased focus on company-specific dynamics shaped equity stories

    87% of respondents expect several headwinds to impact their roles in 2025.

    Uncertainty regarding the macroeconomic and geopolitical environments is the most frequently cited headwind, with specific concerns regarding inflation, interest rates, and overall economic growth.

    87% of respondents expect several headwinds to impact their roles in 2025.

    Uncertainty regarding the macroeconomic and geopolitical environments is the most frequently cited headwind, with specific concerns regarding inflation, interest rates, and overall economic growth.

    73% of respondents anticipate company-specific dynamics will impact IR in 2026
    IR mandates broadened to include deeper finance alignment

    Le responsabilità delle relazioni con gli investitori si sono ampliate per includere un allineamento finanziario più profondo.

    IR professionals continued to be tasked with responsibilities outside of the traditional IR function. While sustainability remained the most common added remit, oversight of finance responsibilities more than doubled year-over-year.The supervision of financial duties has increased by over 100% compared to the previous year.

    This evolution reflected growing investor demands for tighter alignment across financial performance, strategic narrative, and capital‑markets positioning.

    IR professionals continued to be tasked with responsibilities outside of the traditional IR function. While sustainability remained the most common added remit, oversight of finance responsibilities more than doubled year-over-year.The supervision of financial duties has increased significantly compared to the previous year.

    This change highlighted the increasing investor expectations for a more cohesive integration of financial results, strategic storytelling, and capital markets strategy.

    Looking Ahead

    IR professionals shared their most innovative IR efforts implemented in 2025 or planned for 2026 across themes highlighted above, including AI, investor engagement, sustainability, and more.

    An AI-powered platform for engaging external investors, offering tailored insights derived from each investor's historical engagement data, along with a monthly AI-curated video briefing for CEOs, highlighting key investor themes.

    Annual collaboration with other companies in the same city and industry to team up on hosting HQ visits or social events.Annual collaboration with other companies in same city and industry to team up on hosting HQ visits or social events.

    Hosting Investor Day at an international site. Hosting Investor Day at an international site.

    Office hours that allow up to five attendees to meet with the IR team for a 45-minute discussion. Office hours that allow up to five attendees to meet with the IR team for a 45-minute discussion.

    Created document similar to sell-side initiation report and distributed to prospective analysts in hopes they will pick up coverage.Created document similar to sell-side initiation report and distributed to prospective analysts in hopes they will pick up coverage.

    Nasdaq 7th Annual Global IR Issuer Pulse

    Download the full report to discover more takeaways to help execute IR priorities in 2026.

    2025

    6th Annual Global IR Issuer Pulse Report

    2024

    5th Annual Global IR Issuer Pulse Report

    2023

    Fourth Annual Global Investor Relations Issuer Pulse Report

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    2022

    Terzo Rapporto Annuale Globale sul Sentimento degli Emittenti IR

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    2021

    2nd Annual Global IR Issuer Pulse Report

    2020

    1st Annual Global IR Issuer Pulse Report

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