Nasdaq Investor Relations Intelligence

    7th Annual Global IR Issuer Pulse - Hero

    Nasdaq Survey Report

    5th Annual Global IR Issuer Pulse

    We surveyed the IR community to understand top priorities, greatest challenges, and emerging opportunities. Review the survey results and insights from over 900 IR professionals across different sectors and market capitalisations globally.

    Nasdaq IR Intelligence surveyed the corporate community in Q4 2025 to surface top priorities and challenges shaping IR and capture perspectives on emerging practices and innovations in 2026 and beyond. Review the survey results and insights from nearly 700 corporate professionals across different sectors and market caps globally.

    In diverse regions, industries, and market capitalizations, two priorities stand out: Investor Relations professionals are committed to strengthening their connections with essential stakeholders and adopting innovative technologies to amplify their influence. 

    Key Findings

    The integration of Generative AI has rapidly increased among Investor Relations teams.

    Over 50% of investor relations professionals have integrated AI technologies, including AI agents and systems, into their operational processes. This marks a notable rise from 30% in 2024. Only 2% had no plans to use AI.

    Frequently mentioned practical uses involved condensing peer and market activities and aiding in the preparation of earnings reports. The increasing interest in various processes highlights IR's commitment to enhancing impact while managing with fewer resources.

    Over 50% of Investor Relations professionals have integrated AI technologies, including AI agents and systems, into their operational processes, marking a notable rise from 30% in 2023. Only 2% had no plans to use AI.

    Commonly reported practical applications included summarising peer and market events and supporting earnings preparation. Growing interest across other processes reflects IR's focus on scaling impact while operating with leaner resources.

    51% of respondents have already embedded AI into their processes
    Broadening shareholder reach and composition remained a central focus

    Broadening shareholder reach and composition remained a central focus

    15 % or more indicated role specialisation was shaped by institutional and retail investor engagement, buy-side and sell-side engagement, and external and internal engagement.

    Notably, less than 10 per cent reported no specific division of responsibilities across their IR team.

    15 % or more indicated role specialisation was shaped by institutional and retail investor engagement, buy-side and sell-side engagement, and external and internal engagement.

    Notably, less than 10 per cent reported no specific division of responsibilities across their IR team.

    Increased focus on company-specific dynamics shaped equity stories

    43 % indicated macroeconomic and political headwinds will impact their IR roles in 2024.

    Concerns were associated with the likelihood of extended macroeconomic weakness and continued uncertainty in the global operating environment.

    43 % indicated macroeconomic and political headwinds will impact their IR roles in 2024.

    Concerns were associated with the likelihood of extended macroeconomic weakness and continued uncertainty in the global operating environment.

    73% of respondents anticipate company-specific dynamics will impact IR in 2026
    IR mandates broadened to include deeper finance alignment

    IR mandates broadened to include deeper finance alignment

    Nearly 40 % shared that CEOs, CFOs, and boards seek advice from IR on investor/market sentiment and general messaging.

    Executive management teams are most likely to ask IR teams questions about peer developments.

    Nearly 40 % shared that CEOs, CFOs, and boards seek advice from IR on investor/market sentiment and general messaging.

    Executive management teams are most likely to ask IR teams questions about peer developments.

    Looking Ahead

    IR professionals shared their most innovative IR efforts implemented in 2025 or planned for 2026 across themes highlighted above, including AI, investor engagement, sustainability, and more.

    Nasdaq 7th Annual Global IR Issuer Pulse

    Download the full report to discover more takeaways to help execute IR priorities in 2026.

    2025

    6th Annual Global IR Issuer Pulse Report

    2024

    5th Annual Global IR Issuer Pulse Report

    2023

    4th Annual Global IR Issuer Pulse Report

    2022

    3rd Annual Global IR Issuer Pulse Report

    2021

    2nd Annual Global IR Issuer Pulse Report

    2020

    First Annual Global IR Issuer Pulse Report

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    Our translation tool strives for accuracy, yet no machine translation is flawless or a substitute for human translators. Translations are offered as a convenience, "as is." We do not guarantee the accuracy, reliability, or correctness of translations from English to other languages. Certain content may not translate accurately due to software limitations.The original English text prevails on the website. Variances in translation are non-binding and hold no legal weight for compliance or enforcement. For queries about translated content accuracy, consult the official English version of our site.