European Asset Manager Builds a Better Picture of the Competitive Landscape with Nasdaq eVestment™
More Granular Data for Sharper Differentiation
A long-established asset manager in Europe with investment capabilities spanning Fixed Income, Equities, Multi-Asset, Real Estate, Infrastructure and Alternatives, M&G has historically maintained a presence on Nasdaq eVestment’s™ manager database. However, Dan Feury, Director, RFP and Institutional Market Intelligence, saw opportunities to take M&G’s presence in database marketing, competitive research, and product positioning to new levels through the capabilities of Nasdaq eVestment Market Lens and Omni.
Unparalleled Visibility in Screens
Even the best products can go unnoticed during the screening process due to discrepancies in performance reporting or visible data across the various criteria of searches. By leveraging Nasdaq eVestment Omni’s performance reporting standardization, M&G has been able to achieve a 50% increase in inclusion in manager screens, while simultaneously experiencing more than a 300% increase in profile reviews by asset owners and investment consultants*. This increase in visibility has further advanced M&G’s Brand Awareness score for large firms among asset owners, rising from 4.5 (out of 10) in Q4 of 2022 to 9 in Q4 2024. M&G currently places in the top 10 firms for Brand Awareness among APAC and EMEA asset owners, and for Fixed Income Brand Awareness among asset owners. M&G’s product reach and visibility expanded to 29 countries in Q2 2025 – the highest level of geographic diversity recorded to date.
Dan Feury"Omni enabled M&G to expand to a significantly larger global audience of consultants and investors."
M&G Investments
$315bn Firm AUM
Dan Feury
Director, RFP and Institutional Market Intelligence
Positioning Relative to Peers
Regardless of size, managers are challenged to develop clearly differentiating narratives about their products. A well-known brand or top-quartile performance is no longer sufficient to attract assets in today’s institutional environment. In some universes, top-quartile managers still face close to 100 competitors with similar returns, so a compelling narrative about what makes their product stand out is critical.
Though M&G was disciplined about researching manager and product narratives in Nasdaq eVestment Analytics and on competitor websites, Feury quickly saw that Nasdaq eVestment Market Lens would provide deeper insight into how peers were positioning their products. Based on this next-level competitive intelligence, M&G could then craft product pitches that were different in comparison.
According to Feury, “Nasdaq eVestment Market Lens and Nasdaq eVestment Analytics go hand-in-hand,” as sources of both quantitative data and qualitative intelligence. “What really stood out to me was the level of detail that can be gained. You really have the ability to analyze funds at a granular level and develop messaging that sets you apart from peers.”
Dan Feury"As of July 2025, Market Lens provides users access to over 4400 pitchbooks used by managers globally. This level of insight is incredibly powerful and if used correctly can help set you apart form your peers."
Dan Feury"Nothing compares to the granular data that Nasdaq eVestment Market Lens has."
Consultant Rating and Recommendation
Through the intelligence available in Nasdaq eVestment Market Lens, M&G also tracks the recommendations consultants are providing to investors, which provides an additional layer of insight into the issues that are top of mind for investors and the guidance their consultants are providing. “Market Lens provides us the ability to understand the views of consultants in far greater detail,” explained Feury. “Not only this, but the platform also allows us to understand the perspectives of investors across the world. This is such valuable insight.”
As part of the Market Intelligence group, Feury and team tailor their Market Lens research to the needs of different internal functions. “Product, Sales and Investments all require different outcomes from the data, and Market Lens allows us to create analyses that add value across a number of internal teams.” Sales may want client rosters for particular managers or, alternatively, manager rosters for particular investors, whereas Marketing may be more interested in competitor pitch decks. Investment teams may want to mine other data, such as consultant outlook reports or capital markets assumptions.
Through Nasdaq eVestment Market Lens, Feury’s team is able to research all of these data dimensions and more, enhancing the firm’s ability to drive strategy and tactical execution with documented facts.
*Metrics from Q1 2021 to Q2 2025 and based on rolling four-quarter averages.
Dan Feury"The ecosystem of Nasdaq eVestment has enhanced our ability to interact with clients globally. Market Lens helps us to know more about our peers and the competitive landscape, Omni ensures we show up in every relevant manager search, and Analytics helps us to create a compelling story."
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