Telling the Atlas Story and Meeting the Needs of LPs
Atlas’ overview presentation deck is their primary tool for disseminating information about the firm and portfolio to fund LPs and potential investors. To be effective for both these audiences, Kristen must ensure that the deck is always relevant and tells the story of Atlas’ investment strategy. Nasdaq eVestment TopQ+ has become an integral part of this process by empowering the Atlas team with easily accessible analytics on their performance data.
While the overview deck is their primary communication tool, there are always LPs and prospective investors with unique questions that are not answered in the presentation. Nasdaq eVestment TopQ+ is also central to handling these requests for Kristen.
"If an LP or even a prospect that’s getting to know us wants a certain cut of our performance, that’s something I use Nasdaq eVestment TopQ+ to address. They may say, “We’re interested in your most recent three or four funds, what’s the performance for the deals in a certain category,” I can pull a set of performance that aligns with what they’re looking for very easily. I always feel prepared to respond to those kinds of requests as they inevitably come up more often through just an expanding and more sophisticated LP base."