Hugh Massie

Hugh Massie

Contributor

Chairman & Founder, DNA Behavior International

As a Behavioral Finance Insights Pioneer and Identity Trailblazer, Hugh Massie empowers advisers, business leaders, families and individuals to unlock their identity in order to accelerate dramatic change and discover how unknown behaviors – which intensify through un-managed differences, money attitudes, pressure and emotions – derail performance.

A “reformed CPA” and serial entrepreneur, Hugh has since 2001 been Chairman and Founder of Atlanta-based DNA Behavior International. He helps individuals and organizations adopt an “understanding people before numbers” approach to making Behaviorally SMART decisions based on their identity, thus customizing experiences to accelerate human performance.

Massie is an author, including Leadership Behavior DNA, Discovering Natural Talents and Managing Differences (Freedomstar Media, January 2020), with co-author Lee Ellis. He also has written or contributed to many other publications and spoken extensively about human performance acceleration through behavioral insights.

Massie’s real-world, practical applications of behavioral insights and the mastery of the energy of money, blended with strong financial skills, gives him the unique capability to design a wide variety of universally applicable human performance apps. The tech Hugh has developed with his team benefits 1.5 million+ people annually in 125 countries & 11 languages.

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