CEO & Founder, DNA Behavior International
Hugh Massie is a global pioneer in human performance acceleration through the practical application of validated behavioral insights. A “reformed CPA” and serial entrepreneur, Hugh has since 2001 focused on Atlanta-based DNA Behavior International. Massie says his quest is to power real-time management solutions to connect, customize and power human performance. He is an author, including Leadership Behavior DNA, Discovering Natural Talents and Managing Differences (Freedomstar Media, January 2020), with co-author Lee Ellis. He also has written or contributed to many other publications and spoken extensively about human performance acceleration through behavioral insights. Massie’s behavior insights tech platform has impacted millions of people in 125+ countries and 11 languages, including investors with assets from $1 to over $1 billion, over 20,000 advisors, and leaders of 5,000+ businesses.