Markets USNA

Why Usana Health Sciences Stock Plummeted This Week

Key Points

  • Usana's Q2 earnings came in way below expectations, and sales were also lower than expected.

  • Usana now expects to record a loss for the full-year period.

  • The company also lowered its full-year sales forecast.

  • 10 stocks we like better than USANA Health Sciences ›

Usana Health Sciences (NYSE: USNA) stock saw a huge valuation contraction this week in response to disappointing second-quarter results. The company's share price declined 30% across the stretch. Meanwhile, the S&P 500 rose 3.6%, and the Nasdaq Composite gained 5.2%.

Usana published its second quarter results on Aug. 4, and both sales and earnings for the period came in significantly worse than the average analyst estimates. In addition to the weak Q2 print, the company also issued new forward guidance that disappointed the market.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

A chart line going down over a hundred-dollar bill.

Image source: Getty Images.

Usana's Q2 results suggest the business is struggling

In the second quarter, Usana recorded non-GAAP (adjusted) earnings of $0.07 per share on sales of roughly $223 million. The company's adjusted profit per share came in $0.50 below the level called for by the average analyst estimate, and revenue for the period was roughly $12 million lower than the average forecast. In addition to Q2 earnings that came in far below Wall Street's forecast and a meaningful sales miss, the company's Q2 report also arrived with disappointing forward guidance.

What's next for Usana?

With its Q2 report, Usana announced that it would be taking a $29 million goodwill impairment charge on the value of its Hiya business. As a result, the company now expects to record a loss of roughly $11 million this year -- down from previous guidance for a profit between $20 million and $27 million. The company also lowered its full-year sales target.

While the company's core nutrition segment has shown some signs of stabilization, that was offset by weaker results for its Hiya and Rise segments. As a result, the company lowered its full-year sales guidance from between $925 million and $1 billion to $910 million. With earnings coming in far weaker than expected in the second quarter and forward guidance suggesting that headwinds will persist in the near term, Usana stock could remain under pressure until the company can demonstrate meaningful signs that performance is rebounding.

Should you buy stock in USANA Health Sciences right now?

Before you buy stock in USANA Health Sciences, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and USANA Health Sciences wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $399,832!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,374,595!*

Now, it’s worth noting Stock Advisor’s total average return is 968% — a market-crushing outperformance compared to 215% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 9, 2026.

Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

The Motley Fool
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.
Visit Fool.com for more market news More articles by this source

Tags

Stocks Mentioned

Latest Articles

Data is currently not available