Markets CURI

Why Did CuriosityStream Stock Rocket Higher Today?

Key Points

  • The investment case for CusiosityStream is becoming more clear.

  • CuriosityStream is monetizing its digital database.

  • AI licensing is now the story.

  • 10 stocks we like better than CuriosityStream ›

CuriosityStream (NASDAQ: CURI) stock rocketed over 50% after releasing its second-quarter earnings last night. There were good reasons for the massive move, too. Shares of the company aren't soaring because of its on-demand streaming service. Rather, it is due to the company's move to monetize its content to builders of artificial intelligence (AI) large language models.

The stock settled some, but let's look at why shares were still up 37.5% as of 11:51 a.m. ET.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

ticker tape showing newspaper headline saying

Image source: Getty Images.

Licensing revenue lifts margins

Management has been pivoting its business model from subscription service revenue to higher margin licensing revenue. Licensing accounted for over 60% of Q2 revenue and rose 48% year over year. That's the crux of the investment case for CuriosityStream. Management is being creative about it, too.

CuriosityStream now offers 17 ready-made video data set products, providing potential customers with easier paths to meet specific needs. Customers can more easily analyze, navigate, and use its well-organized video collections.

It's not just AI models, either. The company is licensing its factual video content to global media companies for broadcast and continues to manage its subscription service to maintain a steady revenue stream.

The strategy is paying off. Gross margin soared to 73% from 56% in Q1 and 53% in the prior year quarter. Management plans to continue to grow its high-value revenue, aiming to reach $100 million in annualized sales. Reaching that level while maintaining the profit margin achieved in Q2 would make the stock a buy, even after today's jump.

Should you buy stock in CuriosityStream right now?

Before you buy stock in CuriosityStream, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and CuriosityStream wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $400,209!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,375,393!*

Now, it’s worth noting Stock Advisor’s total average return is 964% — a market-crushing outperformance compared to 215% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of August 13, 2026.

Howard Smith has positions in CuriosityStream. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

The Motley Fool
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.
Visit Fool.com for more market news More articles by this source

Tags

Stocks Mentioned

Latest Articles

Data is currently not available