Rush Enterprises Consensus Price Target Increased by 13.74% to $71.47
The average one-year price target for Rush Enterprises (NASDAQGS:RUSHB) (DB:RUN) has been revised to $71.47 / share. This is an increase of 13.74% from the prior estimate of $62.84 dated September 13, 2026. These figures represent aggregate analyst targets collected by Fintel and do not constitute a recommendation or investment advice.
The price target is an average of many targets provided by analysts. The latest targets range from a low of $65.23 to a high of $78.09 / share. The average price target represents an increase of 31.35% from the latest reported closing price of $54.41 / share as of October 1, 2026. The target range widened, with the current target range width at $12.86 compared to the prior width of $11.31, representing a target range width change percent of +13.74%. The current median price target increased to $72.07 from a prior median of $63.36, representing an absolute median change of $8.70. The current mean-median gap stands at $0.60.
Looking at the historical trajectory of the average target, the mean was $71.47 on October 2, 2026, and $62.84 on September 15, 2026. Over a longer timeframe, the observed twelve-month high mean target was $92.26 on August 28, 2026, while the observed twelve-month low mean target was $56.62 on January 14, 2026. The target change since the 90-day baseline date of June 30, 2026, is -19.87%.
In terms of stock price performance, Rush Enterprises recorded a one-week price change of -1.09% from a baseline close of $55.01 on September 24, 2026. Over a one-month period, the stock experienced a price change of +10.01% from a baseline close of $49.46 on September 1, 2026.
Rush Enterprises, Inc., based in the United States, operates as a solutions provider to the commercial vehicle industry. The company primarily engages in selling commercial vehicles, primarily new and used trucks, through its Rush Truck Centers, alongside offering vehicle maintenance, repair, parts supply, and financial services.
For context within the commercial vehicle dealership space, peer company Penske Automotive Group (NYSE:PAG) has a mean target of $219.06 as of September 15, 2026, which is unchanged (0.00% revision) from its prior mean target of $219.06 as of August 28, 2026. Penske Automotive Group, which operates Premier Truck Group, closed at $202.84 on October 1, 2026, representing an implied change percent of +8.00%.
Within the broader GICS Internet & Direct Marketing Retail sub-industry, which covers 24 companies, 8 companies saw their targets raised, 6 were lowered, and 10 remained unchanged. The sub-industry median revision percent is 0.00%, with a median implied change percent of +30.42%.
Analyst sentiment has remained steady. As of the September 1, 2026 recommendation period, the total recommendation count was 12, consisting of 6 strong buy, 4 buy, and 2 hold recommendations. This represents 83.3% positive recommendations and 16.7% hold recommendations, which is identical to the distribution from the prior period on August 1, 2026.
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