Loop Capital Initiates Coverage of Affirm Holdings with Buy Rating
Fintel reports that on September 9, 2026, Loop Capital initiated coverage of Affirm Holdings (NASDAQGS:AFRM) with a Buy recommendation.
The company's stock closed at $68.00 on September 10, 2026. This follows a pre-action close of $72.08 on September 8, 2026, representing a change of -5.66%. Over a one-week period, the stock experienced a price change of -8.48% from a baseline close of $74.30 on September 3, 2026. Over a one-month period, the price change was -9.98% from a baseline close of $75.54 on August 10, 2026.
Prior to the rating action, as of August 28, 2026, the current consensus target mean for the stock was $93.12, with a median target of $91.80. This mean target represents an implied change of +36.95% and a revision of +1.03% from the prior consensus target mean of $92.17 recorded on August 4, 2026. As of the current recommendation period on September 1, 2026, the aggregate analyst recommendations consisted of 9 strong buy, 22 buy, 10 hold, 0 sell, and 0 strong sell ratings, totaling 41 recommendations. This breakdown represents 75.6% positive, 24.4% hold, and 0.0% negative recommendations.
Other recent analyst activities include Truist Securities maintaining a Buy rating on September 3, 2026, and Scotiabank initiating coverage with a Sector Outperform rating on September 2, 2026. Additionally, on August 31, 2026, Cantor Fitzgerald maintained an Overweight rating, Goldman Sachs maintained a Buy rating, and Bernstein maintained an Outperform rating. TD Cowen also maintained a Buy rating on August 28, 2026.
Recent analyst actions
| Date | Analyst | Prior | Latest recommendation | Action |
|---|---|---|---|---|
| September 9, 2026 | Loop Capital | Buy | initiated coverage | |
| September 3, 2026 | Truist Securities | Buy | Buy | maintained |
| September 2, 2026 | Scotiabank | Sector Outperform | initiated coverage | |
| August 31, 2026 | Cantor Fitzgerald | Overweight | Overweight | maintained |
| August 31, 2026 | Goldman Sachs | Buy | Buy | maintained |
| August 31, 2026 | Bernstein | Outperform | Outperform | maintained |
| August 28, 2026 | TD Cowen | Buy | Buy | maintained |
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This story originally appeared on Fintel.