JP Morgan Upgrades Herc Holdings to Overweight from Neutral
Fintel reports that on September 10, 2026, JP Morgan upgraded their outlook for Herc Holdings (NYSE:HRI) from Neutral to Overweight. This rating action follows a prior action by JP Morgan on July 13, 2026, when the firm maintained its Neutral rating on the stock. Additionally, on August 17, 2026, Wells Fargo maintained its Overweight rating for Herc Holdings.
Herc Holdings Inc., based in the United States, operates predominantly in the equipment rental industry, providing a broad range of construction and industrial equipment across a network of locations in North America. Prior to the upgrade, the company's stock closed at $144.79 on September 9, 2026. This close represents a price change of +5.10% over one week, relative to a baseline close of $137.77 on September 2, 2026. Over a one-month period, the stock experienced a price change of -13.76% from a baseline close of $167.90 on August 7, 2026.
The company reported its latest earnings on July 28, 2026, with an actual EPS of 1.43, which compared to the estimated EPS of 0.7343, representing an EPS surprise of +94.74%. During this period, actual revenue was $1,204,000,000,000,000.00 compared to an estimated revenue of $1,142,954,955,000,000.00. According to the company's Form 10-Q filed with the Securities and Exchange Commission on July 28, 2026, for the quarterly period ended June 30, 2026, Herc Holdings reported equipment rental of $ 1,072 million and total revenues of 1,204 million for the three months ended June 30, 2026.
Separately from JP Morgan's individual rating, the broader analyst consensus shows a target mean of $187.89 and a target median of $183.60 as of August 28, 2026, representing an implied change of +29.77%. This is a revision of +2.33% from the prior consensus target mean of $183.60 recorded on August 4, 2026. As of the current recommendation period on September 1, 2026, the aggregate analyst recommendations for Herc Holdings consist of 3 strong buy, 8 buy, 3 hold, 1 sell, and 0 strong sell ratings, totaling 15 recommendations. This breakdown represents 73.3% positive, 20.0% hold, and 6.7% negative recommendations, which remains unchanged from the prior recommendation period on August 1, 2026.
Recent analyst actions
| Date | Analyst | Prior | Latest recommendation | Action |
|---|---|---|---|---|
| September 10, 2026 | JP Morgan | Neutral | Overweight | upgrade |
| August 17, 2026 | Wells Fargo | Overweight | Overweight | maintained |
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This story originally appeared on Fintel.