Compared to Estimates, Wix.com (WIX) Q2 Earnings: A Look at Key Metrics

Wix.com (WIX) reported $489.93 million in revenue for the quarter ended June 2025, representing a year-over-year increase of 12.4%. EPS of $2.28 for the same period compares to $1.67 a year ago.

The reported revenue represents a surprise of +0.51% over the Zacks Consensus Estimate of $487.47 million. With the consensus EPS estimate being $1.75, the EPS surprise was +30.29%.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.

Here is how Wix.com performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
  • Total Bookings: $509.92 million versus $506.41 million estimated by seven analysts on average.
  • Creative Subscriptions ARR: $1.41 billion versus the six-analyst average estimate of $1.41 billion.
  • Total Bookings - Business Solutions: $145.05 million versus the four-analyst average estimate of $147.18 million.
  • Number of registered users at period end: 293 million versus the four-analyst average estimate of 293.4 million.
  • Total Bookings - Creative Subscriptions: $364.87 million versus the four-analyst average estimate of $360.4 million.
  • Revenues- Business Solutions: $144.47 million versus $141.98 million estimated by nine analysts on average. Compared to the year-ago quarter, this number represents a +16.9% change.
  • Revenues- Creative Subscriptions: $345.46 million versus $345.42 million estimated by nine analysts on average. Compared to the year-ago quarter, this number represents a +10.7% change.
  • Non-GAAP Gross Profit- Business Solutions: $46.96 million compared to the $44.88 million average estimate based on seven analysts.
  • Non-GAAP Gross Profit- Creative Subscriptions: $293.93 million versus the seven-analyst average estimate of $292.55 million.

View all Key Company Metrics for Wix.com here>>>

Shares of Wix.com have returned -20.8% over the past month versus the Zacks S&P 500 composite's +0.5% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.

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This article originally published on Zacks Investment Research (zacks.com).

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