Markets AMZN

Broker Darlings of the Dow: Amazon.com Ranks As a Top 15 Analyst Pick

A study of analyst recommendations at the major brokerages shows that Amazon.com Inc (Symbol: AMZN) is the #1 broker pick, on average, out of the 30 stocks making up the Dow Jones Industrial Average, according to ETF Channel. Amazon.com Inc is also a top tier analyst pick among the broader S&P 500 index components, claiming the #5 spot out of 500.

Below is a chart of rank over time: Loading+chart+—+2026+TickerTech.com

AMZN operates in the Specialty Retail sector, among companies like Coupang Inc (CPNG) which is up about 0.3% today, and Ulta Beauty Inc (ULTA) trading lower by about 3.7%. Below is a three month price history chart comparing the stock performance of AMZN, versus CPNG and ULTA.

AMZN,CPNG,ULTA Relative Performance Chart

AMZN is currently trading up about 4.4% midday Monday.

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Further AMZN Research:

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