BMO Capital Initiates Coverage of Gap at Market Perform
Fintel reports that on September 9, 2026, BMO Capital initiated coverage of Gap (NYSE:GAP) with a Market Perform recommendation.
The Gap, Inc., based in the United States, operates as a global retailer primarily in the apparel industry. The company manages a portfolio of various brand lines including Gap, Banana Republic, Old Navy, Athleta, and INTERMIX. Prior to this coverage initiation, the stock closed at $22.38 on September 8, 2026. This latest close represents a price change of +1.73% over one week, relative to a baseline close of $22.00 on September 1, 2026. Over a one-month period, the stock has seen a price change of +9.33% from a baseline close of $20.47 on August 7, 2026.
The company recently reported its latest earnings on August 27, 2026. Gap posted an actual EPS of 0.52, which exceeded the estimated EPS of 0.4859, representing a surprise of +7.02%. The company's actual revenue for the period was $3,651,000,000,000,000.00, compared to an estimated revenue of $3,726,587,475,000,000.00.
As of August 28, 2026, the current consensus target mean for the stock stood at $25.99, with a median target of $24.89. This mean target implies a change of +16.12% from the stock's prior levels. The prior consensus target mean was $27.31 as of August 4, 2026, marking a consensus target revision of -4.83%. Looking at the broader analyst sentiment, the current recommendation period as of September 1, 2026, shows a total of 25 recommendations, consisting of 5 strong buy, 7 buy, 13 hold, 0 sell, and 0 strong sell ratings. This represents 48.0% positive, 52.0% hold, and 0.0% negative recommendations. In comparison, the prior recommendation period as of August 1, 2026, also had a total of 25 recommendations, with 6 strong buy, 10 buy, 9 hold, 0 sell, and 0 strong sell ratings, representing 64.0% positive, 36.0% hold, and 0.0% negative recommendations.
Other financial institutions have also recently updated their outlooks on Gap. On August 31, 2026, Goldman Sachs maintained its Buy rating with a to-rating of Buy. On August 28, 2026, several firms maintained their ratings: Morgan Stanley maintained an Equal-Weight rating, BTIG maintained a Buy rating, B of A Securities maintained a Neutral rating, TD Cowen maintained a Buy rating, and Barclays maintained an Equal-Weight rating.
Recent analyst actions
| Date | Analyst | Prior | Latest recommendation | Action |
|---|---|---|---|---|
| September 9, 2026 | BMO Capital | Market Perform | initiated coverage | |
| August 31, 2026 | Goldman Sachs | Buy | Buy | maintained |
| August 28, 2026 | Morgan Stanley | Equal-Weight | Equal-Weight | maintained |
| August 28, 2026 | BTIG | Buy | Buy | maintained |
| August 28, 2026 | B of A Securities | Neutral | Neutral | maintained |
| August 28, 2026 | TD Cowen | Buy | Buy | maintained |
| August 28, 2026 | Barclays | Equal-Weight | Equal-Weight | maintained |
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This story originally appeared on Fintel.