At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC capability provides a natural language interface through which advertisers can generate SQL queries for their desired audience use case – eliminating the need to create the code manually and reducing query development time from hours to minutes. Advertisers then run the queries in AMC to create their new audience and activate the audience in Amazon DSP and ads console.”
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