The 1 Sector I'm Steering Clear of Right Now: Consumer Discretionary

Key Points

  • Rising costs impact consumer spending, particularly among low- and middle-income households.

  • With less cash to spend, consumers have turned more to credit -- a worrisome trend.

  • World events can impact everything, including how consumers choose to spend money.

  • These 10 stocks could mint the next wave of millionaires ›

I typically make investment decisions by weighing factors such as research, valuation, diversification, and costs -- with a pinch of goals and risk tolerance thrown in. But sometimes, simply looking around at what's going on is enough to warn me off a specific investment or sector.

Currently, I'm avoiding new investments in the consumer discretionary sector. Here's why.

Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »

Two people looking into a shop window.

Image source: Getty Images.

Tightening the purse strings

While inflation dropped slightly year over year, from 3.5% to 3.4%, average hourly earnings fell by 0.2% over the same period, wiping out any potential gains the average household might have enjoyed. And this is where the trouble begins.

High-income households may be holding it together, but it's getting tough for the average Joe. And it's the average Joe that the economy counts on to spend money at local retailers, buy cars, and purchase the latest electronics. Without the money normally spent by everyday consumers, profits go down.

In "normal" times, I might take this opportunity to purchase retail stocks at a bargain, but given what's going on in the world right now, I'm putting these purchases on hold. In the meantime, I find myself more interested in inflation-proof stocks.

Credit spending: Another concerning sign

This year, credit card balances hit a staggering $1.26 trillion following a $21 billion second-quarter surge. And while credit spending may add to retailers' bottom lines, there's only so much credit available before consumers run out of money and credit.

Tellingly, the people keeping retailers afloat today are disproportionately higher-income earners, while lower- and middle-income households face a steep uphill climb. And that's precisely what's preventing me from placing a bet on the consumer discretionary sector right now. The sector needs everyday people to be able to afford both necessities and extras if it's going to thrive.

Real-world events

Between the war with Iran and tariff scuffles with 60 of our trading partners, it's clear that markets are wary. Slow economic growth, stubborn interest rates, and a national debt of $40 trillion help solidify my decision to steer clear of the consumer discretionary sector, but only for now.

Tough times pass

One nice thing about growing older is having the experience to put things in perspective. This morning, I was thinking about the times in my adult life when I feared the market was falling apart. For example, when we were in college, I remember calling my husband in tears because I couldn't imagine how we'd afford gas at more than $1 per gallon. And in 2008, during the financial crisis caused by the collapse of the U.S. housing market, I recall thinking the market might never recover.

My point: I don't believe for a moment that I'm done investing (and believing) in the consumer discretionary sector. These tough times will pass, and I'll be back in there, putting money into companies I've researched and believe in. For now, though, I'll let things play out and see where things land. For me, there are too many variables in play to do anything else.

Where to invest $1,000 right now

When our analyst team has a stock tip, it can pay to listen. After all, Stock Advisor’s total average return is 986%* — a market-crushing outperformance compared to 214% for the S&P 500.

They just revealed what they believe are the 10 best stocks for investors to buy right now, available when you join Stock Advisor.

See the stocks »

*Stock Advisor returns as of August 28, 2026.

The Motley Fool has a disclosure policy.

The Motley Fool
Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.
Visit Fool.com for more market news More articles by this source

Tags

Latest Articles

Data is currently not available