Pre-Production

• Provide Jill Malandrino and team with talking points at least 24 to 48 hours before filming
• Supply company and speaker's social media handles 

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In Studio Interviews (Wednesdays/Thursdays): 

• Provide names of all guests 24-48 hours before the scheduled interview
• Arrive at the Nasdaq MarketSite studio (Located at 4 Times Square, 43rd and Broadway) 15 minutes before the interview start time
• Ask for TradeTalks host at reception
• Wear business attire, business casual or your company’s style preference

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During Filming

The Basics

• For interviews over Zoom, you can wear business casual or your company’s style preference
• Aim for warm colors with neutral tones and avoid wearing all white since this will wash you out 
• Lighting should come from the front of you or from the side
• Keep your background clear of any distractions
• Look at your webcam, not at the screen and use gestures and mannerisms that you would typically use in person
• Use a headset/earphones/AirPods vs. the laptop speaker because an echo will occur when other guests speak
• The interview will be streamed live to Twitter, YouTube and Nasdaq.com unless there is a special request to hold in timing for an announcement
• If available, send b-roll (mp4, YouTube) and visual assets (jpg, png) in advance

Technique

• Try not to read from a script since this will come across as unnatural 
• Use bulleted talking points, if necessary, since this will allow for a more conversational, engaging flow
• Even though talking points are addressed prior to the interview, be prepared for any logical follow-ups and/or to explain a concept to the audience since not everyone is familiar with industry jargon
• Keep the interview to five to seven minutes max if it is a one-on-one, and aim to spend around 30 to 45 seconds per question 
• The host will move you along if a response turns into a run-on
• For charts/slides, PowerPoint is preferred and for b-roll, mp4 or YouTube is preferred 

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Post Production

Where to find your content:

• TradeTalks on Nasdaq.com
• TradeTalks Twitter feed
• Nasdaq YouTube
• Nasdaq LinkedIn

How to share your content:

On Twitter:

• Quote tweet the original post to personalize it and add context
• Be sure to tag @TradeTalks, @Nasdaq and @JillMalandrino
• Use short, informative quotes from the video
• Add any trending or relevant hashtags
• Share your post while the content is timely

On LinkedIn:

• Share the original post and add any necessary context
• Spotlight informative quotes from the video catered to a professional audience 
• Add any trending or relevant hashtags
• Share your post while the content is timely 

Writing a native post:

• Be sure to tag @TradeTalks, @Nasdaq and @JillMalandrino
• Use short, informative quotes from the video
• Share your content while it is timely

Other ways to share your content:

• Embed the video on your website (be sure to link to the website as well)
• Embed the YouTube video on your website
• Embed the original @TradeTalks Twitter post on your website

Questions or concerns? Please email TradeTalks@Nasdaq.com