In the sports & gaming industry, data and transaction volumes are growing exponentially.
The organizations who will ultimately succeed are those who can best absorb and learn how to utilize the growing demand for high-speed transactions.
- Nasdaq's Market Surveillance technology gives organizations the ability to maintain a fair and safe environment, which is critical to ensuring that bettors and sports fans alike have faith in the match results and betting environment.
- Nasdaq's mission-critical technology, proven in financial markets, facilitates high throughput transactions at low latency.
AB Trav och Galopp (ATG), the Swedish gaming operator, is leveraging Nasdaq’s technology to strengthen its pari-mutuel offering.Learn how ATG is leveraging Nasdaq technology
Sports Marketplaces, Football Index
Football Index, a stock market where traders can buy and sell shares of professional footballers, is using Nasdaq's Bet Acceptance Engine, as a cloud-optimized trading service, offering real-time reporting, automated profiling, and matching.Learn how Football Index is using Nasdaq technology
Bet Acceptance Engine
Nasdaq’s Bet Acceptance Engine is a cloud-optimized trading service that offers rich functionality for supporting sports & gaming trading models in a 24x7x365 environment. Available as an on-premise local server install or as a SaaS cloud product, Nasdaq’s Bet Acceptance Engine can be used for fixed odds sports betting, incorporating all the features required for heavy-load frontline bet acceptance.
Nasdaq’s Longitude technology is our enhanced pari-mutuel calculation technology. By allowing a range of different types of wagers on an individual race or sporting event to be aggregated into merged pools, Longitude makes more efficient use of existing liquidity, in addition to generating additional liquidity by allowing new bet types to be launched directly into existing pools.
Ability to maintain a fair and safe environment is critical to ensuring the bettors and sports fans alike have faith in the match results and betting environment.
Nasdaq’s unique tickstore database architecture allows operators to easily store and recover all bet data, including size and reason for rejected bet intercepts. Built for forensic financial crime analysis, the database structure allows operators the ability to instantly and exactly rebuild the snapshot of an order book in order to replay bet-by-bet.
Nasdaq Enhanced Pari-mutuel Calculation TechnologyKey Features
Nasdaq LongitudeEnhanced pari-mutuel calculation technology to facilitate innovation in sports & gaming.
- Ability to display odds for all wager types for single or multi event pools
- Previously unattainable levels of pool liquidity and integrity
- Ability to add new and unique bet types
For sports regulators, rights holders, integrity stakeholders & gaming regulators
For sports betting operators, technology & data suppliers
How can Nasdaq help your sports & gaming organization?
Advanced infrastructure with industry-leading throughput and performance keep you successful and operational, even under peak event days, with the ability to process millions of transactions and billions of messages, leaving you with more time to innovate new bet types, and enhance the customer experience.
Agile, modular solution built for change, that easily scales up and out as you expand and offer additional services, and introduce new bet types. Flexibility to integrate 3rd party data providers with ease, in addition to already having a full suite of data tools.
Peace of Mind
Let us take care of the heavy-lifting from a technology perspective. Maintain peace-of-mind that our technology can withstand large transactions on peak event days, confident that the engine will not fail.
We're very proud and excited to work with them to provide our order matching service, which is the powerhouse of any exchange.
Nasdaq Longitude technology is an essential part of our efforts to become the best wagering platform in the world.CEO, The Hong Kong Jockey Club Learn how Hong Kong Jockey Club is using Nasdaq technology
Nasdaq Bet Acceptance Engine Factsheet
Building a Marketplace that Scales
Investing in the Risk of Today's Connected Economy
Meet the Innovators: Adam Cole, CEO, Football Index View Meet the Innovators: Adam Cole, CEO, Football Index
The HKJC: Using Technology to Rewrite the Wagering Industry View The HKJC: Using Technology to Rewrite the Wagering Industry
Tabcorp Launches Merged Pools, Powered by Nasdaq’s Longitude Technology View Tabcorp Launches Merged Pools, Powered by Nasdaq’s Longitude Technology
Nasdaq to Deliver Technology to ATG View Nasdaq to Deliver Technology to ATG
Nasdaq to Deliver Matching Engine Technology to the Football Index View Nasdaq to Deliver Matching Engine Technology to the Football Index