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    Trading & Surveillance for Sports & Gaming Marketplaces

    Improve your betting operation with Nasdaq’s Sports Betting Software

    Keep consistency even when high volumes of bets and transactions are occurring. Know your platform and betting engine technology is made to operate smoothly during waves of traffic, preserving integrity of trades while maintaining speed.

    Sports & Gaming Software Benefits

    Win big with a trustworthy betting marketplace.

    Garner trust in outcomes

    Trust in a gaming system requires confidence that the system is being run properly, and with good-faith mechanisms to preserve integrity. Nasdaq’s seamless surveillance protocols help ensure that system manipulations are detected and investigated in real-time.

    Trust in a gaming system requires confidence that the system is being run properly, and with good-faith mechanisms to preserve integrity. Nasdaq’s seamless surveillance protocols help ensure that system manipulations are detected and investigated in real-time.

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    Nasdaq AFC Crypto Factsheet
    130+
    Market Infrastructure Organizations use Nasdaq technology.

    Raise liquidity

    Our pari-mutuel calculation technology allows new dynamism and flexibility in sports betting. Aggregate wagers into collective clusters, allowing novel kinds of betting and producing liquidity in the process.

    Our pari-mutuel calculation technology allows new dynamism and flexibility in sports betting. Aggregate wagers into collective clusters, allowing novel kinds of betting and producing liquidity in the process.

    Winfried Engelbrecht-Bresges

    Nasdaq Longitude technology is an essential part of our efforts to become the best wagering platform in the world.

    More Information About Sports Betting & Gaming Technology

    Sports & Gaming Resources

    Dive deeper into new developments in sports and gaming, and where Nasdaq’s marketplace technology fits into this evolving field.

    Factsheets & Whitepapers

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    Sports & Gaming Technology Brochure

    See how Nasdaq’s storage, security, and capacity for scaling allows for confident expansion and accommodation of growth.

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    Betting on Honesty: A Proactive Approach to Market Integrity

    Learn about the need for proactive surveillance measures in gaming, and the use of sophisticated surveillance technologies to battle abuses.

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    Nasdaq Bet Acceptance Engine Factsheet

    A comprehensive look into Nasdaq's technology for Bet Acceptance engines. 

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    Building a Marketplace that Scales

    Learn the basics of building a Marketplace with a potential of scaling for your market.

    Sports & Gaming Technology Articles, Press & Videos

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    The Hong Kong Jockey Club: Using Technology to Reshape the Wagering Industry

    An article describing the Hong Kong Jockey Club’s use of Nasdaq Longitude technology to increase liquidity and serve customers.

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    EGR: The Transformative Power of Data

    Find out how Nasdaq outlines its data management proposition and how it can apply to the sports betting industry.

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    Nasdaq Tech Spotlight: HKJC

    Discussion by Winfried Engelbrecht-Bresges, CEO of Hong Kong Jockey Club, of new technological aspects in betting such as merged pools available via Nasdaq.

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    Tabcorp Launches Merged Pools, Powered by Nasdaq’s Longitude Technology

    Australian betting operator, Tabcorp Holdings Limited, implemented Nasdaq’s Longitude technology to let customers aggregate bets and increase stability

    Get started with Nasdaq

    Launch Your Sports & Gaming Marketplace Today.

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    Sports & Gaming Technology Frequently Asked Questions

    Don’t see your question listed? Get in touch

    Anticipating surges in betting activity, and not losing fidelity or accuracy in recounting betting placement, is essential to maintaining a functioning and trustworthy betting system. Nasdaq technology helps you handle betting peaks, and offers forensic recounting of betting orders. Additionally, as part of our sweep surveillance capacities, our market surveillance technology helps root out and disrupt suspicious and potentially criminal activity.

    Nasdaq has an extremely robust anti-financial crime and fraud detection capabilities, which are functional with the Marketplace Services Platform platform. This means you will be able to target, home in on, and disrupt potentially fraudulent activity with greater precision, and with higher accuracy in locating which alerts are potentially dangerous.

    Like other transactional exchanges or markets, sports and gaming requires fast, secure, and confidence-raising infrastructure to handle waves of betting, and to build trust in gaming outcomes. Nasdaq’s Market Services Platform gives these traditional Nasdaq market capabilities in the nimble, cloud-based format.