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ADVISORY ALPHA, LLC Information

148 SOUTH RIVER AVE., SUITE 301, HOLLAND, Michigan, 49423, (866) 530-1400

Report Date: 06/30/2019

Position Statistics

Total Positions 742
New Positions 2
Increased Positions 92
Decreased Positions 647
Positions with Activity 739
Sold Out Positions 623
Total Mkt Value (in $ millions) 289

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Energy 0.37%
Basic Materials 0.54%
Industrials 0.27%
Consumer Cyclicals 0.37%
Consumer Non-Cyclicals 0.55%
Financials 94.81%
Healthcare 0.42%
Technology 1.17%
Telecommunication Services 0.46%
Utilities 0.18%

742 Positions as of 06/30/2019

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ISHARES TR S&P MC 400VL ETF 541 50 10.207 3,563
ISHARES TR SP SMCP600VL ETF 504 -12 (2.372) 3,540
SAREPTA THERAPEUTICS INC COM 445 UNCH 3,560
VANGUARD INDEX FDS GROWTH ETF 442 282 175.637 2,704
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 431 -21 (4.542) 1,261
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF 422 20 4.874 10,607
VANGUARD INTL EQUITY INDEX FD FTSE SMCAP ETF 384 6 1.62 3,890
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 380 -1 (0.297) 4,693
ISHARES TR US HLTHCARE ETF 374 -100 (21.127) 1,960
ISHARES TR CORE MSCI EAFE 371 84 29.11 6,369
BANK AMER CORP COM 371 65 21.188 13,710
SPDR SERIES TRUST BLMBRG BRC CNVRT 348 -1 (0.24) 6,641
VANGUARD GROUP DIV APP ETF 344 139 67.499 2,953
VANGUARD INDEX FDS VALUE ETF 338 327 2920.192 3,141
BERKSHIRE HATHAWAY INC DEL CL B NEW 338 15 4.771 1,691
INVESCO EXCHNG TRADED FD TR II SR LN ETF 337 7 2.206 14,919
STANLEY BLACK & DECKER INC COM 329 1 0.367 2,458
ISHARES TR U.S. TECH ETF 326 -202 (38.303) 1,643
AMERICAN EXPRESS CO COM 318 3 0.829 2,555
ISHARES TR PFD AND INCM SEC 309 1 0.472 8,302