New Co-branded Products Will Be Added to Current Assortment of Premium Cocktail Mixes, Salts and Gift Sets
SAN FRANCISCO--(BUSINESS WIRE)-- Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the launch of new premium glassware, bar tools and entertaining accessories in partnership with Casamigos, the award-winning, ultra-premium Tequila and Mezcal brand from longtime friends George Clooney, Rande Gerber and Mike Meldman. The new products are the latest additions to the co-branded collaboration that launched earlier this summer with premium cocktail mixes, salts and gift set.
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Casamigos Collaboration with Williams Sonoma - Cocktail Mixes, Bar Tools and Glassware (Photo: Business Wire)
The Casamigos bar tools, coasters and cocktail tray are designed to reflect the Casamigos aesthetic. The collection is crafted from hand-stitched leather with graphic embossing, gunmetal-iron finishes and rustic wood detailing. Each piece is made with thoughtful detail, including a cocktail tray that comes with a removable marble slab, and glassware crafted out hand cut, machine-blown glass with sleek geometric designs.
For Casamigos Tequila and Mezcal co-founder Rande Gerber, who took a very hands-on approach to the project, the collaboration felt natural: “Design is very personal for me. I wanted to create a line of glassware and bar tools that I would want to use and feel good in your hand. Everything from the shaker to the coasters are what I want at my bar.”
“Our exclusive, co-branded cocktail mixes have quickly become best-sellers and the new additions to our assortment help our customers craft the perfect Casamigos cocktail,” said Williams Sonoma President, Ryan Ross. “I know our customers and fans of Casamigos will enjoy our collaboration on glassware, bar tools and entertaining pieces as much as I do.”
The Casamigos for Williams Sonoma collection includes:
- Casamigos Double Old Fashioned Glass, $14.95 each
- Casamigos Highball Glass, $16.95 each
- Casamigos Margarita Glass, $19.95 each
- Casamigos Shot Glass, $9.95 each
Casamigos Bar Tools:
- Casamigos Shaker, $49.95 each
- Casamigos Bar Tool Set, $99.95 each
- Casamigos Bar Tool Set with Shaker, $149.95 each
Casamigos Entertaining Accessories:
- Casamigos Coasters Set of Four with Holder, $59.95 each
- Casamigos Ice Bucket, $149.95 each
- Casamigos Pitcher, $99.95 each
- Casamigos Tray, $149.95 each
In addition to the launch of the new bar tools, glassware and entertaining pieces, Williams Sonoma and Casamigos recently unveiled a new Pumpkin Spice seasonal cocktail mix. The Fall flavor is the latest addition to the co-branded cocktail mixes which include Ginger Lime Mule, Grapefruit Orange Paloma, Signature Margarita and Blackberry Basil Smash. The premium cocktail mixes are handcrafted in small batches and designed to be enjoyed simply by adding Casamigos Tequila or Mezcal and ice. Each mix is 25.4 fl. oz. (approx. 8 servings) and retails for $18.95 each.
For more information about Williams Sonoma’s collaboration with Casamigos Tequila and Mezcal or to find a store near you, please visit www.williams-sonoma.com/casamigos.
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williamssonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
About Casamigos Tequila and Mezcal
Brought to you by those who drink it. Casamigos Tequila and Mezcal was founded by longtime friends George Clooney, Rande Gerber, and Discovery Land Company CEO & founder Michael Meldman. Tequila-filled nights with friends is how Casamigos was born. Launched in 2013, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico’s Jalisco Highlands for a minimum of seven years. Casamigos Blanco Tequila, rests for 2 months and is crisp and clean with a long smooth finish. Casamigos Reposado Tequila, aged 7 months in the finest American oak barrels, is soft, slightly oaky with a medium to long smooth finish. Casamigos Añejo Tequila, aged 14 months in the finest American oak barrels, has a beautiful pure and refined complex aroma with a lingering smooth finish.
Launched in 2018, Casamigos Mezcal, made in Oaxaca, Mexico with 100% Espadín Agaves, rests up to 2 months and is balanced, and elegant with delicate notes of smoke leading to a long silky finish.
Casamigos Tequila and Mezcal has garnered the highest accolades from the spirit industry’s most well-respected authority figures. The Casamigos Tequila and Mezcal family is available throughout the United States, UK, Canada, Australia and expanding worldwide. Casamigos Tequila 40% Alc./Vol. Casamigos Mezcal, 40% Alc./Vol. For more information please visit www.casamigos.com. Follow us on social media @casamigos. ENJOY RESPONSIBLY Imported by Casamigos Spirits Company, Manhasset, NY.
Kendall Coleman Williams Sonoma firstname.lastname@example.org 415-616-7926
Sarah Kovtun Casamigos Spirits Company email@example.com 310-456-1199
Source: Williams-Sonoma, Inc.