Unified Steel™ Introduces New Material List Generator at International Roofing Expo


Intuitive online tool quickly generates list of materials and quantities needed for ease in estimating and ordering roofing products

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE: WLK), introduced today an all new Material List Generator exclusively for Unified Steel™, a premium brand of Westlake Royal’s Roofing Solutions.

The intuitive system significantly simplifies the estimating process for both Unified Steel Stone Coated Roofing, the ultra-lightweight roofing system that benefits from the structural strength of steel, as well as Westlake Royal™ Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance. There is no cost for builders, contractors, and homeowners to use the Material List Generator.

The Material List Generator is thoughtfully designed to integrate seamlessly with roof measurements acquired traditionally or through commonly used 3D and geospatial measurement generating software solutions and Westlake Royal’s own newly introduced Dream Home Visualizer, featuring Unified Steel, Newpoint™ Concrete Roof Tile and US Tile® Clay Roofing Products. Users simply insert basic project information and roof measurements into the Material List Generator, following a simple process to obtain an instant list of materials and quantities needed to fit the roof in question.

“The Material List Generator is our latest online tool simplifying the roofing process for our valued customers,” says Steve Booz, Vice President of Marketing and Product Management for Westlake Royal Building Products. “This tool takes a lot of the guesswork out of the estimating process. It capitalizes on existing prominent online roof measurement solutions including our own Dream Home Visualizer and marries the measurements they provide with the ability to easily generate a list of materials needed to complete the roof project.”

To begin the material list generating process, users enter basic project details and roof measurements into the tool, select their installation type, and from there generate their custom materials list. The tool also allows users to save their projects for future reference.

“This system has been designed intuitively for uncomplicated ease-of-use,” adds Booz. “The entire process takes just a few minutes and the results generated present users with a simple list of materials and products needed along with corresponding quantities. Users can provide the list to their distributor of choice to quickly get pricing and their materials ordered.”

Visit Westlake Royal Building Products | Roofing Solutions at the International Roofing Expo in booth #5335. To access the Material List Generator, visit https://westlakeroyalroofing.com/mlg/. To explore the full suite of Westlake Royal’s Roofing brands consisting of clay, concrete, steel, composite, and components roofing solutions, visit WestlakeRoyalRoofing.com.

About Unified Steel Stone Coated Roofing

Unified Steel Stone Coated Roofing is a premium roofing product line by Westlake Royal Roofing Solutions, the roofing solutions group of Westlake Royal Building Products and nationally recognized leader in durable and sustainable roof systems and components. Unified Steel benefits from the structural strength of steel, providing enhanced performance and weather resistance on the roof. An ultra-lightweight roofing system line, the stone coated roofing weighs just 1.5 pounds per square foot, providing an ideal solution for both retrofit and new construction roofing applications. Unified Steel is offered in five distinct profiles emulating the look of traditional shingle, clay tile, cedar shake or slate. The system is Class 4 Rated for Hail Impact Resistance, offers a Class A Fire Rating (when paired with designated underlay materials), and is Hurricane Performance Rated with Miami-Dade County HVHZ Approval (the most stringent hurricane resistance standard in the U.S.).

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Media Contacts: Ann Iten aiten@westlake.com

Source: Westlake Royal Building Products