The Black Health Care Coalition and Humana Announce "More Healthy Days" Barbershop and Beauty Parlor Tour to Combat Minority Health Disparities in Kansas City
Region-wide health program aims to educate residents, bridge the gap
in access to adequate health care by meeting people at the cornerstones
of their communities
KANSAS CITY, Mo.--(BUSINESS WIRE)--
Certain health conditions— including diabetes, high blood pressure and
stroke— are not only more common among African Americans than other
populations, but they are also more fatal, according to data from the U.S.
Centers for Disease Control and Prevention (CDC). In an effort to
combat this health disparity on a local level, a new health initiative
by the Black
Health Care Coalition of Kansas City in partnership with leading
health and well-being companyHumana
Inc. (NYSE:HUM) will offer medical care to Kansas City residents in
unlikely places - neighborhood barber shops and beauty parlors.
The "More Healthy Days" Barbershop and Beauty Parlor Tour will begin
providing residents in Kansas City access with free health screenings
and wellness classes at barbershops and beauty parlors in the area on
April 8, 2019, in concurrence with Black Health Awareness Week. The
initiative will aim to screen 1,000 residents at participating locations
from April to October of 2019.
"We want to meet people where they are," said Melissa Robinson,
president, Black Health Care Coalition. "Barber shops and beauty salons
have long been trusted places to freely share stories, establish
relationships and receive advice. The ‘More Healthy Days' tour will
engage our local institutions in building healthy people and healthy
The Barbershop and Beauty Parlor Tour will provide free medical
screenings at 25 participating salons in the area, including
Parkinson's, diabetes and hypertension testing, exercise classes, plus
provide important health resources. This arm of the "More Healthy Days"
campaign will also address other social
determinants of health such as social isolation and food insecurity,
which are associated with adverse health outcomes.
"Humana is committed to addressing health disparities in Kansas City as
part of our Bold
Goal initiative to improve the health of communities across the
country 20 percent by 2020," said Jeremy Gaskill, Humana's regional
president. "We are proud to partner with the Black Health Care Coalition
to mobilize local organizations, physicians, and business leaders around
this salient medical problem and deliver health care in places where
minority residents spend time and feel comfortable."
Bold Goal community progress is measured using the Healthy Days metric
developed by the U.S. Centers for Disease Control and Prevention (CDC),
which considers a person's mental and physical health over a 30-day
period. Research conducted by Humana has demonstrated that for each
Unhealthy Days, there is an associated $15.64 PMPM higher medical cost.
This indicates the long term potential for cost savings resulting from
improved Healthy Days and underscores the imperative of the Bold Goal to
address health disparities and encourage more Healthy Days in the
To learn more about the "More Healthy Days" campaign, or to register a
local business establishment to participate in the health screenings,
Humana Inc. is committed to helping our millions of medical and
specialty members achieve their best health. Our successful history in
care delivery and health plan administration is helping us create a new
kind of integrated care with the power to improve health and well-being
and lower costs. Our efforts are leading to a better quality of life for
people with Medicare, families, individuals, military service personnel,
and communities at large.
To accomplish that, we support physicians and other health care
professionals as they work to deliver the right care in the right place
for their patients, our members. Our range of clinical capabilities,
resources and tools - such as in-home care, behavioral health, pharmacy
services, data analytics and wellness solutions - combine to produce a
simplified experience that makes health care easier to navigate and more
More information regarding Humana is available to investors via the
Investor Relations page of the company's web site at www.humana.com,
including copies of:
Annual reports to stockholders
- Securities and Exchange Commission filings
Most recent investor conference presentations
Quarterly earnings news releases and conference calls
Calendar of events
Corporate Governance information
About Black Health Care Coalition
The Black Health Care Coalition of Kansas City is a nonprofit
organization that provides leadership and direction for preventive
health care services that close health disparity gaps in the black
community. It engages community partners to launch education and
outreach campaigns against diabetes, cancer, hypertension,
cardiovascular disease and much more. For more information about the
Black Health Care Coalition's advocacy agenda, please visit www.bhcckc.org.
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Source: Humana Inc.