Rust-Oleum Ramps Up Customer Experience Capabilities with New Fulfillment Center


California-based hub designed to ensure more contractors, professionals receive right products at the right time

VERNON HILLS, Ill.--(BUSINESS WIRE)-- Rust-Oleum, a global leader in manufacturing innovative coatings, today announced its latest initiative to expand its presence on the West Coast with a new fulfillment center in Sacramento, California. This strategic move enhances the company’s current distribution capabilities, ensuring efficient service to contractors and professionals across 13 states.

“At Rust-Oleum, service is synonymous with our brand. That’s why we work side-by-side with our customers through every step of the process to understand, anticipate and deliver on their needs,” said Nathan Owen, vice president of sales, Rust-Oleum. “We’re proud to further enhance our ability to cater to the diverse demands of industrial and commercial facilities.”

Right products, right time

The new site strategically positions Rust-Oleum to fulfill orders with increased efficiency and reduced shipping times. This location will also serve a territory spanning Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, New Mexico, Nevada, Oregon, Utah, Washington and Wyoming.

In-demand products to be shipped from this center include Rust-Oleum’s new High Performance Industrial ROC coatings line of products all backed by a rust-proof guarantee, the company’s premium low-VOC, low-HAP coatings brand Sierra Performance, and its newest versatile innovation called The MULE. This highly washable, abrasion-resistant interior and exterior multi-surface coating can be used on walls, doors, trim and floors.

By stocking popular items and optimizing inventory, the company can improve the overall customer experience by getting end users what they need, when they need it.

“As a trusted leader in the industry, we are committed to continually refining our services and product offering to consistently exceed our customers’ expectations,” said Owen.

Learn more about Rust-Oleum’s professional solutions at LinkedIn, Facebook, Instagram and YouTube.

Find more details about the company’s extensive range of industrial products by visiting

About Rust-Oleum

For more than a century, Rust-Oleum has been a global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high-performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Modern Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, Mean Green®, Concrobium®, and Gator® Finishing Products. Visit for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter (X) and Instagram.

Vivika Panagiotakakos 224-471-6057

Source: Rust-Oleum