Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today


“Let’s Talk About Sex: The 2022 Report” Reveals 72% Express An Interest In New Sex Trends, 79% Changed Sexual Behaviors Since The Overturning Of Roe v. Wade

SAN FRANCISCO--(BUSINESS WIRE)-- Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the trusted consumer-first platform focused on providing modern, personalized health and wellness experiences to consumers, is today releasing its first annual “Let’s Talk About Sex: The 2022 Report.” For how popular a topic sex is—online searches for “sex” yield nearly 11 billion results, 1.5X more results than people on Earth—a third of Americans say most of their sex education comes from pornography. The 2022 Report serves as a new educational resource, designed to uncover behaviors, trends, fears, fantasies and realities about sex in America.

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Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today (Graphic: Business Wire)

Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today (Graphic: Business Wire)

The Report compiles responses from a nationally representative survey of Americans and reveals information such as:

  • While 22% chose “more sex” will improve their sex lives, the majority of people (72%), express an interest in sex trends they haven’t tried (Roleplay among the top).
  • 75% of America assumes other people have sex once a week or more; whereas only about half of Americans actually do.
  • 79% of Americans have changed at least one behavior surrounding sex—from more proactively educating their children about sex to having less sex themselves—because of the overturning of Roe v. Wade.
  • Half of America (including 50% of men and 47% of women) say it takes more than 10 minutes to reach an orgasm, with the average coming in at 14.09 minutes.
  • 42% of America worries that if they don’t have frequent sex with their partner, their partner will cheat on them.
  • Gen Z women are the most sexually exploratory demographic, with 42% not identifying as heterosexual, and 75% being interested in one or more emerging sexual trends—more than 2X as interested as older women.
  • Nearly as many Gen Z women have watched porn alone in the past year (39%) as have Gen Z men (43%), whereas only 8% of Boomer women have watched porn alone in the past year compared to 51% of Boomer men.
  • Half of men (53%) say porn has changed their perception of how long they should last and how erect their penis should be, and an equal 53% say porn has changed their perception of sex altogether.
  • 63% of women—and about half (48%) of women 45 and older—are interested in a new or emerging sex trend; and 1 in 3 women (34%) say that if there were no societal norms, their sex life would be very different.
  • 63% of America agrees with the statement, “My overall quality of life would improve if my sex life improved.”

“Our brand was founded on a strong belief in open and honest discussions about sexual health,” said Hilary Coles, co-founder and SVP of Brand & Innovation, Hims & Hers. “Talking about sex is still stigmatized, and tiptoeing around the topic only reinforces feelings of shame and embarrassment. In speaking with our customers and researching what information is available to the masses, we realized there is a clear need for a source of truth when it comes to sex in America. We carefully crafted this survey to ensure the findings would not only educate people about the realities of sex today, but also enable them to have more control and confidence when it comes to their sex life. Today, we’re celebrating people and sexuality in all of its forms and encouraging a positive dialogue about our experiences and curiosities.”

The “Let’s Talk About Sex Report” provides a clear baseline on how Americans are having and thinking about sex today, dually serving as a source to educate people about the topic and combat related fears and misconceptions. Leveraging national data and the knowledge of experts within the space, Hims & Hers has been able to identify and dispel nine sex-related myths about hot topics like how much sex people want to have, when male sexual dysfunction occurs, women and fake orgasms, and the effects of the pandemic on our sex lives.

Shedding llight on behaviors and emerging cultural trends, The Report was created with, and includes insights from, notable experts within the sexual health and wellness space:

  • Dr. Peter Stahl, SVP of Men’s Sexual Health and Urology at Hims & Hers
  • Dr. Denise Asafu-Adjei, Urologist and Medical Advisory Board Member, Hims & Hers
  • Dr. Lawrence Jenkins, Urologist and Medical Advisory Board Member, Hims & Hers
  • Dr. Beth Pausic, Clinical Psychologist and Director of Behavioral Health at Hims & Hers
  • Dr. Rachel Rubin, Urologist and Sexual Medicine Specialist
  • Caroline Spiegel, Founder and CEO of Quinn
  • Octavia Vance, Sexologist and Life Strategist
  • Margot Weiss, Associate Professor of American Studies and Anthropology at Wesleyan University

The Report complements the full suite of sexual health products and services available through the Hims & Hers platform. These include a variety of personal care that includes treatments and services for birth control, erectile dysfunction, premature ejaculation, cold sores, genital herpes, urinary tract infections, and yeast infections. Hims & Hers also offers ultra-thin condoms, an aloe-based lubricant and two best-selling vibrators: the OMG Ring, ideal for couples, and the discreet yet enjoyable Roller Coaster Bullet Vibrator.

To find out more about how people are having and thinking about sex in American today visit “Let’s Talk About Sex: The 2022 Report”, at To request The Report in its entirety, contact

Survey Methodology

The “Let’s Talk About Sex: The 2022 Report” is based on results from a 5,234-person online survey, conducted in April 2022, of 4,500 nationally representative1 adults between 18 and 65 years old and 734 Hims & Hers customers, across all 50 states. In addition, a separate, 2,000-person nationally representative survey among 18- to 65-year-olds was conducted in July 2022 to address attitudes toward sexual and reproductive rights after the Supreme Court’s decision to overturn Roe v. Wade. Findings were analyzed using 40 different demographic and psychographic cuts, including gender (when we refer to “women” and “men,” we include all people who self-identify as such), age, region, race and ethnicity, relationship status, and sexual orientation (heterosexual, bisexual, gay, lesbian, pansexual, asexual, queer, etc.), among other areas of interest.2 In-depth trends research and a series of interviews with 8 experts in sexual psychology, health, and education further informed findings for this report.

All data and quotes in this study are from these sources, unless otherwise noted. Hims & Hers engaged Independent research firm Culture Co-op to conduct and analyze research and findings.

About Hims & Hers

Hims & Hers is a consumer-first platform transforming the way that customers fulfill their health and wellness needs. Its digital platform enables access to treatments for a broad range of conditions, including those related to sexual health, hair loss, dermatology, mental health and primary care. Hims & Hers connects patients to licensed healthcare professionals who can prescribe medications when appropriate. Prescriptions are fulfilled online through licensed pharmacies on a subscription basis, making accessing treatments simple, affordable, and straightforward. Through the Hims & Hers mobile apps, consumers can access a range of educational programs, wellness content, community support, and other services that promote lifelong health and wellness. Hims & Hers products can also be found in tens of thousands of top retail locations in the United States. Launched in November 2017, Hims & Hers serves the entire United States and select locations in the United Kingdom. The company is publicly traded on the New York Stock Exchange. For more information about Hims & Hers, please visit and

Any prescription treatment available through the Hims & Hers platform requires an online evaluation by a licensed medical provider who determines if a prescription is appropriate; nonprescription products can be purchased from the company’s websites.


1The sample is representative of the country’s population by age, gender, region, and race/ethnicity 2Demographic analysis included generation (Gen Z, Millennials, Gen Xers, Boomers), gender (cis female, cis male, transgender female, transgender male, gender nonbinary), sexuality (heterosexual, bisexual, gay, lesbian, pansexual, asexual, other sexuality), race (White, Black/African American, Hispanic, Asian, American Indian/Alaska Native, Pacific Islander, other race), region (Northeast, South, West, Midwest), relationship status (single-not dating, single-dating, married/civil union, monogamous relationship, open relationship, divorced/separated, widowed), parenting status, political affiliation (Democrat, Republican, Independent, other political party), and other demographic cuts

Source: Hims & Hers Health, Inc.

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