New Research by The Engagement Appeal Shows that Majority of Retail Investors Feel Undervalued


LONDON--(BUSINESS WIRE)-- The Engagement Appeal (“TEA”), a platform for inclusive investor relations, announced today that a Yonder research showed that a majority of UK retail investors feel undervalued by the companies in which they invest, with shareholders aged 35 years and above statistically being the most likely to feel overlooked.

Results of a recent survey commissioned by TEA indicate that 52% of shareholders who participated feel the companies to which they have committed capital do not sufficiently engage with them in terms of ease of access to information and levels of communication. This percentage rises to 59% for those investors over 35 years old who are likely to have contributed significant equity to improve their personal wealth, or perhaps to secure their financial future for them and their families. Such objectives are typically pursued via a traditional investment strategy, in the hopes of increasing their pension pots, retirement plans and various funds for children once they reach adulthood. As such, these investors are all the more expecting communication and greater reassurance from companies that their capital is safe.

This is further evidenced by greater utilisation of wealth managers by older generations, who are governed by strict mandates to protect their clients’ best financial interests. In contrast, Millennials and Gen Z- investors are typically more tech-savvy, and more likely to primarily invest via mobile apps which lack this level of protection.

The survey affirms findings made by TEA independently and its belief that much more needs to be done to ensure retail investors have their voice heard. Over the past 20 years, TEA has noted that there has been a genuine democratisation of buying and selling shares. However, this trend has not resulted in or led to any meaningful improvement on the engagement side.

Lord Lee of Trafford, an active private investor and the UK's first ISA millionaire, said: “We currently live in an era of rapid and ever-increasing digitisation. The traditional model, by which retail shareholders are updated via written communications and physical AGMs, is no longer sustainable. It is important that we adopt a hybrid model of dialogue allowing equitable access for all stakeholders with the companies in which they invest. So, whilst I believe there should still be the option of a physically attended AGM, remote access should also be made available.”

Sheryl Cuisia, co-founder and director of The Engagement Appeal said: “The Engagement Appeal believes that all investors should have equal voice in how their investments are managed. We are committed to driving real change by developing solutions that meet the needs of companies and shareholders alike, allowing all stakeholders to benefit from corporate decision making.”

Sheryl and Lord Lee will both be speaking at the Quoted Companies Alliance (QCA) Annual Conference 2023 “Energising Public Markets”, on Thursday 8th June. This will be followed by an ‘Afternoon TEA’ talk on inclusive investor relations and capital markets, which will take place in the City. For more information, please visit the TEA website


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About Sheryl Cuisia, Co-Founder of The Engagement Appeal

Sheryl is a social entrepreneur, individual investor, and advocate of stakeholder capitalism. In 2011, she founded Boudicca Proxy, the leading shareholder engagement consultancy, which became part of the FTSE 250 company Equiniti Group in 2018. Over 20 years in corporate governance advisory, she has overseen 1,000 campaigns across multiple industries and markets. She was briefly a director and then Chair of the UK Individual Shareholders Society (ShareSoc) between September 2021 and March 2022. Sheryl was the inaugural Entrepreneur-in-Residence at King’s College, Cambridge, and a non-executive director of CTFN UK.

Please visit, or email to learn more.

Lord Lee of Trafford

A private investor for over 50 years, he has written over 300 articles for FT Money and published two investment books: ‘How to Make a Million – Slowly: Guiding Principles From A Lifetime Of Investing’ and ‘Yummi Yoghurt -- A First Taste of Stock Market Investment’ aimed at novice investors.

Enquiries The Engagement Appeal Sheryl Cuisia, Director c/o Gracechurch Group

Gracechurch Group Harry Chathli, William Moray, Anysia Virdi +44 (0)20 4582 3500

Source: The Engagement Appeal