Nasdaq Launches Retail Trading Activity Tracker, Available via Nasdaq Data Link


Providing transparency into a meaningful segment of today’s financial markets and immediate availability of daily and historical retail trading activity

NEW YORK, Nov. 11, 2021 (GLOBE NEWSWIRE) -- Nasdaq (Nasdaq: NDAQ) today announced the launch of the Retail Trading Activity Tracker, a new dataset that provides reliable information into the trading activity of self-directed retail investors in the U.S. equity market. The Retail Trading Activity Tracker tracks stocks and exchange traded funds (ETFs) traded by individuals as well as buy/sell ratios per ticker on a daily basis. A free version of the tracker with the daily top ten most traded stocks and ETFs by share of retail activity will be available on Nasdaq Data Link and

The Retail Trading Activity Tracker brings enhanced transparency into the trading activity of retail investors and makes it available to all market participants. The dataset is developed from publicly available data, the Securities Information Processor (SIP), backed by Nasdaq’s deep markets expertise and delivered through Nasdaq Data Link’s infrastructure, providing all investors insights into individual, self-directed trading activity in the U.S. public equity markets. 

“The increased participation of individual investors is rapidly changing market dynamics, and the Retail Trading Activity Tracker is the first of its kind to offer general accessibility to consistent and standardized information on retail trading activity,” said Oliver Albers, Senior Vice President and Head of Data, Investment Intelligence, Nasdaq. “The release of this new dataset underlines Nasdaq’s mission of providing greater transparency and empowering the investing public with data-driven innovation. Through the expansion of Nasdaq Data Link and its library of datasets, we aim to level the playing field and make data, and by extension, the financial markets, more transparent and accessible to all.”

The Retail Trading Activity Tracker is to be released on Nasdaq Data Link with data history from 2016 to the present day. A free list of the top ten traded securities will be updated daily with trading data from the previous day.

Launched in September 2021, Nasdaq Data Link is a cloud-based technology platform that connects the global financial community with unified access to over 250 datasets and analytics. The platform simplifies data discovery, integration and provides secured, end-to-end data hosting through managed infrastructure and services.

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About NasdaqNasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. Our diverse offering of data, analytics, software, and services enables clients to optimize and execute their business vision with confidence. To learn more about the company, technology solutions and career opportunities, visit us on LinkedIn, on Twitter @Nasdaq, or at

Media ContactEmily (646) 637-3964



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Source: Nasdaq, Inc.

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