MZ Generation Users with Strong Passion for K-Culture Selected as 'Global Supporters', Enhancing FANTOO's User Personalization

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SEOUL, REPUBLIC OF SOUTH KOREA / ACCESSWIRE / October 2, 2023 / Hanryu Holdings, Inc. (NASDAQ:HRYU) (the "Company" or "Hanryu"), a media-tech company and creator of FANTOO, an all-in-one social media experience connecting k-culture fans globally, announced FANTOO's first Global Supporters Kick-off ceremony was held on May 13, 2023 at FANTOO House, Seoul.

FANTOO, a global fandom platform, started its first global supporters' program with 50 supporters on May 9, 2023.

50 participants are not only from South Korea, but also from other countries. These supporters are enthusiastic about Hallyu content and fan culture. As a part of the MZ generation, these supporters actively use personal social media. Supporters engage in a variety of marketing and promotional activities, such as planning and creating promotional content, developing promotional strategies, analyzing app usage, and proposing activation methods, based on the missions assigned each month.

"The FANTOO Team offers various benefits, including monthly activity allowance, awards for outstanding supporters, gift distribution, and the issuance of completion certificates (upon finishing 6 months). The FANTOO team gains insights into the direction of the global fandom platform by harnessing supporters' bright ideas and analyzing real user app engagement," commented Chang-Hyuk Kang, CEO and Director of Hanryu Holdings. "FANTOO's team takes an active role in listening to the preferences of our supporters and utilizes this feedback to organize events accordingly. As a result, supporters take great pride in FANTOO and enthusiastically engage in planning exciting events tailored to the MZ generation."

FANTOO's parent company, Hanryu Holdings became the first Korean startup to be listed on the US NASDAQ stock exchange. This has served as a significant motivation for increasing supporters' engagement. Currently, most of the overseas supporters are Korean students studying in countries like Taiwan, Singapore, Japan, Czech Republic, U.S., and France. However, there are also active participants from Asia and South America studying in Korea. Since being listed on NASDAQ, the Company expects more people to apply for future overseas supporter positions and believes that these overseas supporters will help FANTOO expand globally.

The first group of FANTOO Global Supporters program is scheduled to be finished on November 4, 2023. Exceptional supporters will get a chance for internships, helping them become future marketers. The FANTOO team also anticipates a consistent flow of new FANTOO users due to distinct promotional content and social media engagement by the actual target users.

About Hanryu Holdings

Hanryu Holdings, Inc., is the creator of the engaging and innovative social media platform, "FANTOO". FANTOO connects users around the world that share similar interests by providing distinctive service offerings, technologies, applications, and websites. Through FANTOO, we provide a global multi-media platform for our users to interact with other like-minded users, to share their appreciation of various types of entertainment and cultures, create their own content, enjoy other users' content, engage in commerce, and experience a "fandom" community we believe is unlike any other. For more information please visit www.hanryuholdings.com.

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Cautionary Note Regarding Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements relate to future events or future performance and include, without limitation, statements concerning the Company's business strategy, future revenues, market growth, capital requirements, product introductions, expansion plans and the adequacy of its funding, the proposed offering, and the plan to list on the The Nasdaq Capital Market. Other statements contained in this press release that are not historical facts are forward-looking statements. The Company has tried, wherever possible, to identify forward-looking statements by terminology such as "may," "will," "could," "should," "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and other comparable terminology.

The Company cautions you that any forward-looking statements presented in this press release are based on the beliefs of, assumptions made by, and information currently available to us. Such statements are based on assumptions, and the actual outcome will be affected by known and unknown risks, trends, uncertainties, and factors that are beyond the Company's control or ability to predict. Although the Company believes that its assumptions are reasonable, it is not guaranteeing of future performance, and some will inevitably prove to be incorrect. As a result, the Company's actual future results can be expected to differ from its expectations, and those differences may be material. Accordingly, you should use caution in relying on forward-looking statements, which are based only on known results and trends at the time they are made, to anticipate future results or trends. Certain risks are discussed from time to time in the Company's filings with the SEC.

You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Except as required by law, the Company is not obligated to publicly release any revisions to these forward-looking statements to reflect the events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Company Contact:

Hanryu Holdings, Inc.SunYoung Jangjsy@fns.aicontact@hanryuholdings.com

Investor Contact:

KCSA Strategic CommunicationsValter Pinto, Managing DirectorPH: (212) 896-1254Hanryu@KCSA.com

SOURCE: Hanryu Holdings Inc.

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