Choom to Acquire 19.9% Equity Interest of Coastal Green, a BC-Based Cannabis Retailer

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VANCOUVER, July 17, 2019 /PRNewswire/ - Choom™ (CSE: CHOO; OTCQB: CHOOF), is pleased to announce that, pursuant a convertible debenture issued to Choom by Coastal Green Holdings Ltd., Choom will, on conversion of the debenture, acquire a 19.9% equity interest in Coastal Green.

Choom's investment includes various rights, including the right in certain circumstances to acquire 100% of Coastal Green, subject to regulatory restrictions on the number of cannabis retailers Choom may own over time.  This investment provides another avenue for Choom to expand its growing cannabis retail footprint in British Columbia and Alberta.  Coastal Green has submitted its application to the British Columbia Liquor and Cannabis Regulation Branch ("LCRB") to become an approved retailer with the intention of opening 8 retail stores mostly localized on the islands off the west coast of British Columbia.  Choom will assist Coastal Green by providing support with its cannabis retail operational expertise and store development.

"Coastal Green makes a very welcomed addition to our portfolio of brands and our network of cannabis retail locations in Canada." states Chris Bogart, President & CEO of Choom.  "The key driver for this investment was finding an innovative way to maximize our footprint in BC while also gaining additional revenue streams to further grow shareholder value.  With the Coastal Green concept, consumers can expect the same warm and welcoming experience with knowledgeable staff they've come to know in our Choom locations." 

Terms are not material.

Say hello to Choom™Choom™ is an emerging adult use cannabis company whose mission is to establish one of the largest retail networks in Canada. The Choom brand is inspired by Hawaii's "Choom Gang"—a group of buddies in Honolulu during the 1970's who loved to smoke weed—or as the locals called it, "Choom". Evoking the spirit of the original Choom Gang, our brand caters to the Canadian adult use market with the ethos of 'cultivating good times'. Choom™ is focused on delivering an elevated customer experience through our curated retail environments, offering a diversity of brands for Canadians across a national retail network. 

"Chris Bogart" President & CEO

Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information           This news release contains forward-looking information relating to the Company's proposed activities and other statements that are not historical facts. Forward-looking information relates to management's future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with or arising as a result of delays in obtaining or an inability to obtain required regulatory approvals, access to sufficient quantities of cannabis, the results of diligence investigations, the actions of third parties, the results of negotiations with third parties, developments in the cannabis sector, the ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company's interim and most recent annual financial statement or other reports and filings, including those made with the CSE and applicable Canadian securities regulators. There can be no assurance that such forward looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

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SOURCE Choom Holdings Inc.

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