Banzai Launches Data-Driven Research Hub to Democratize Marketing Insights

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Launching with an In-Depth Report on Marketing Attribution, Banzai’s New Hub Offers Data and Insights from Real-World Marketing Leaders

SEATTLE, Wash., Dec. 22, 2023 (GLOBE NEWSWIRE) -- Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced the launch of its Research Hub which is set to provide an accessible platform to marketers at every level looking for insights from top marketing, advertising, and SaaS executives. 

In a market where marketing budgets have been slashed, but the requirement for proving marketing investment remains high, data remains a cornerstone for executing effective marketing strategies. Unfortunately, much of today’s highest quality marketing benchmarks and insights remain inaccessible to the majority of marketing teams who most need them. Banzai’s Research Hub aims to solve that challenge by providing free, easy to understand, relevant benchmark data across a variety of industries, company sizes, and business objectives. Emboldened with data-driven insights, marketers can then make better informed decisions on their marketing campaigns and strategies.

"Our mission at Banzai is to help our customers accomplish their mission. A big part of that is helping them make better marketing decisions. By launching the Banzai Research Hub, our aim is to provide access to the cutting-edge marketing data and insights we have been collecting for years, empowering marketers across the industry to make informed, data-driven decisions," said Joe Davy, CEO and Chairman of Banzai. "Our inaugural report on marketing attribution trends is just the beginning. We're committed to continuously providing valuable, actionable insights that not only reflect the current marketing landscape but also guide marketers in shaping future strategies that align with their organizational goals and respond to evolving market demands."

Banzai also launched its first report, providing detailed data on key marketing attribution trends. The report surveyed marketing professionals and revealed significant insights into the current state of marketing attribution. The study highlights a broad adoption of attribution models, however, data shows that 20% of respondents are still not using them, despite their effectiveness in strategic decision-making and enhancing C-Suite confidence in marketing.

The report also reveals the hidden benefits of attribution, such as improved visibility into customer journeys and sales cycle insights, but notes challenges like attribution model bias and tracking complexities. For marketing professionals, the findings underscore the importance of aligning attribution models with organizational goals and the ongoing need to navigate the complexities of marketing attribution in a data-rich environment.

Learn more about Banzai’s Research Hub or access the latest marketing attribution report here

About Banzai

Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/

Forward-Looking Statements

Certain statements included in this press release are forward-looking statements within the meaning of “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “project,” “forecast,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook,” “target,” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding expectations and timing related to commercial product launches. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of Banzai’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Banzai. These forward-looking statements are subject to a number of risks and uncertainties, including: the failure to maintain Nasdaq listing of Banzai’s securities; changes in domestic and foreign business, market, financial, political and legal conditions; failure to realize the anticipated benefits of Banzai’s recently completed business combination with 7GC (the “Business Combination”); risks relating to the uncertainty of the projected financial information with respect to Banzai; Banzai’s ability to successfully and timely develop, sell and expand its technology and products, and otherwise implement its growth strategy; risks relating to Banzai’s operations and business, including information technology and cybersecurity risks, loss of customers and deterioration in relationships between Banzai and its employees; risks related to increased competition; risks relating to potential disruption of current plans, operations and infrastructure of Banzai as a result of the announcement and consummation of the Business Combination; risks that the Company experiences difficulties managing its growth and expanding operations; the impact of geopolitical, macroeconomic and market conditions, including the COVID-19 pandemic; the ability to successfully select, execute or integrate future acquisitions into the business, which could result in material adverse effects to operations and financial conditions; and those factors discussed in the Company’s definitive proxy statement/prospectus filed on November 13, 2023, Annual Report on Form 10-K for the fiscal year ended December 31, 2022, and subsequent Quarterly Reports on Form 10-Q, in each case, under the heading "Risk Factors," and other documents of the Company filed, or to be filed, with the Securities and Exchange Commission. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. The risks and uncertainties above are not exhaustive, and there may be additional risks that Banzai does not presently know or currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Banzai’s expectations, plans or forecasts of future events and views as of the date of this press release. Banzai anticipates that subsequent events and developments will cause Banzai’s assessments to change. However, while Banzai may elect to update these forward-looking statements at some point in the future, Banzai specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing Banzai’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.

Contacts:

InvestorsRalf EsperGateway Group949-574-3860

bnzi@gateway-grp.com

MediaBrenlyn Motlagh, Christina LockwoodGateway Group617-797-1979

bnzi@gateway-grp.com

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Source: Banzai International, Inc.

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