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Baidu Announces First Quarter 2019 Results

By PR Newswire,  May 16, 2019, 04:30:00 PM EDT


BEIJING, May 16, 2019 /PRNewswire/ -- Baidu, Inc. (NASDAQ:BIDU) ("Baidu" or the "Company"), the leading Chinese language Internet search provider, today announced its unaudited financial results for the first quarter ended March 31, 2019[1].

"Baidu's mobile foundation continues to strengthen with search-powered AI, and our new AI businesses are making strong progress. In March, Baidu's mobile reach expanded to 1.1 billion monthly active devices, while DuerOS voice assistant installed base reached 275 million devices and generated 2.37 billion monthly voice queries. We are leveraging Baidu AI to provide enterprise solutions to businesses and local governments, which significantly expands our total addressable market," said Robin Li, Chairman and CEO of Baidu. "Looking ahead, we are quite excited about the opportunities to significantly improve content and service discovery through in-app search and increase customer ROI with our entrance into CRM, to deepen our offering to our marketing customers."

"Baidu Q1 results were solid, with revenues reaching RMB 24.1 billion, up 15% year over year, or 21% year over year, excluding revenue from divested business, and margins were dampened by our successful CCTV New Year Eve Gala marketing campaign, which accelerated the traffic of Baidu family of apps and highlighted better in-app search user experience." said Herman Yu, CFO of Baidu. "Despite government policies to improve the market condition for SMEs, we anticipate online marketing in the near term to face a challenging environment. We will take this opportunity to improve our monetization capabilities and review our businesses for operational efficiency, while recognizing the importance to invest for sustainable long-term growth."

First Quarter 2019 Financial Highlights

(in millions, except for per ADS information, unaudited)





Consolidated





For the three-month ended March 31,



2018



2019



YOY



YOY[2]



2019





RMB



RMB











USD

Total revenues 



20,907



24,123



15%



21%



3,594























Operating income (loss)



4,568



(936)



(120%)







(139)

Operating margin



22%



(4%)











(4%)

Non-GAAP operating income[3]



5,371



401



(93%)







60

Non-GAAP operating margin



26%



2%











2%























Net income (loss) attributable to Baidu



6,694



(327)



(105%)







(49)

Net margin



32%



(1%)











(1%)

Non-GAAP net income attributable to Baidu



4,817



967



(80%)







144

Non-GAAP net margin



23%



4%











4%























Diluted earnings (loss) per ADS



18.68



(0.98)



(105%)







(0.15)

Non-GAAP diluted earnings per ADS



13.69



2.77



(80%)







0.41

Management Change

Hailong Xiang, senior vice president of the search business, has tendered his resignation, and the Company has accepted Hailong's resignation and thanks him for fourteen years of service at Baidu.

The Company has promoted Dou Shen to senior vice president, overseeing Baidu's mobile business, previously known as the search business. Previously, Dou served as vice president of Baidu's mobile products, overseeing the development of Baidu App, Haokan short video app and Baidu smart mini program. Dou has served in various other roles at Baidu since joining in 2012, including web search, display advertising and the financial services group. Prior to Baidu, Dou worked in the adCenter group at Microsoft and sold Buzzlabs, a social media monitoring and analysis platform company that he co-founded, to IAC-owned CityGrid Media. Dou received a bachelor's degree in engineering from North China Electric Power University, a master's degree in engineering from Tsinghua University, and a Ph.D. in computer science from the Hong Kong University of Science and Technology.

Other Highlights

Corporate

  • The Company's board of directors has authorized a new share repurchase program, under which the Company may repurchase up to US$1 billion of its shares, effective until July 1, 2020.
  • Baidu ranked 8th place on BrandZ's 2019 Top 100 Most Valuable Chinese Brands Chart and has been ranked in the Top 10 Most Valuable Chinese Brands for nine consecutive years.
  • The Company released its biannual Corporate Social Responsibility Report in April 2019, which summarizes Baidu's efforts in environment, social responsibility and corporate governance. The report can be downloaded from http://csr.baidu.com/download.html.

Search and Feed

  • Baidu App daily active users ("DAUs") in March 2019 reached 174 million, growing 28% year over year.
  • Haokan DAUs in March 2019 reached 22 million, growing 768% year over year and 16% sequentially.
  • Baidu continues to expand its content ecosystem to provide users with native-app like experience for search and feed: 1) Baijiahao ("BJH accounts"), Baidu feed's content network, grew to 2.1 million publisher accounts in March 2019, and 2) Baidu Smart Mini Program, launched in July 2018, saw its monthly active users ("MAUs") in March 2019 reach 181 million, growing 23% sequentially.
  • Baidu connected 1.5 million out-of-home digital screens in 362 cities across 31 provinces to its ad partner network in March 2019, leveraging its technology and online advertising expertise to equip brands with broader reach and more options to deliver omni-marketing campaigns.

DuerOS

  • DuerOS voice assistant installed base reached 275 million, increasing 279% year over year, and monthly voice queries on DuerOS reached 2.37 billion, increasing 817% year over year in March 2019.
  • DuerOS skills store continues to push the boundary on improving user experience with over 1,100 skills in wide-ranging genres, including iQIYI, (long-form video), Huya (live video), Haokan (short video), Digital Pets (gaming), 51Talk (online education) and Tencent News Audio Edition (news).
  • Recently released first-party DuerOS smart devices include: 1) Xiaodu Smart Display1S (MSRP US$49); 2) Xiaodu TV Sound Bar (MSRP US$119), which doubles as a home theater system and high definition OTT TV box; and 3) Xiaodu Smart Speaker 1S (MSRP US$22), which comes equipped with DuerOS-powered universal remote control, capable of connecting to household appliances, including air conditioners, televisions and OTT TV boxes from Samsung, Panasonic and Haier.
  • Chery Automobile EXEED sedans were released in April 2019, equipped with DuerOS for Apollo in-vehicle infotainment system. DuerOS for Apollo has received very positive initial user feedback.
  • Over 190 Baidu Smart Mini Programs and DuerOS skills are now available in the skills store of DuerOS for Apollo, including iQIYI (online video), E Designated Driving (driving services) and GeekPark (technology news). Leveraging Baidu Cloud, Baidu aims to enable app developers to provide their services on mobile, smart devices and automobile infotainment systems.

Apollo

  • In March 2019, Baidu began testing China's first robotaxi fleet powered by Apollo in Changsha, the capital of Hunan province, to help improve traffic congestion, air pollution and road safety.
  • Apollo Open Platform, embraced by a developer community of 15,000, has been adopted for many innovative auto pilot scenarios, including street cleaning, goods delivery and shuttle services.
  • According to the inaugural Beijing Autonomous Vehicles Road Test Report for 2018 issued by the Beijing Municipal Commission of Transport, Apollo amassed over 10 times the test miles of the next industry player in China.

Cloud & Others

  • Baidu Cloud held its ABC Internet Summit in April 2019, introducing a library of AI toolkits for Baidu Cloud to empower content producers to better create, edit and analyze video content.
  • According to the 2H18 IDC China Public Cloud Report, Baidu Cloud, for the first time, entered the top 5 ranking for public cloud service providers in IaaS (Infrastructure as a Service) and PaaS (Platform as a Service) in China. 
  • According to the WIPO Artificial Intelligence Report for 2019 issued by the World Intellectual Property Organization, Baidu leads among companies globally in patent applications for deep learning sub-category of machine learning and is the only Chinese Internet company listed among the top 30 AI patent applicants worldwide.
  • Baidu IME (mobile keyboard) released an AI version in January 2019, which allows for mixed voice input in Mandarin with English and other Chinese dialects, real-time translation and augmented reality emoticons, demonstrating Baidu AI capabilities in voice, image and facial recognition. Over 60% of Baidu IME AI version users have opted for voice input.
  • The number of users (devices) that have used the voice assistant feature in Baidu Maps has surpassed 200 million in March 2019, over tripling over the prior year.

iQIYI

  • iQIYI subscribers reached 96.8 million in March 2019, adding 9.4 million members during the quarter, further strengthening its foundation to offer blockbuster original entertainment content.
  • In March 2019, iQIYI completed the offering of US$1.2 billion of 2.00% convertible senior notes due 2025, the proceeds from which, net of capped call fees, will be used to expand and enhance iQIYI's content offerings and strengthen its technologies, as well as for working capital and other general corporate purposes.

First Quarter 2019 Results

Total revenues reached RMB 24.1 billion ($3.59 billion), increasing 15% year over year, or 21% year over year excluding the impact of announced divestures[4]. Online marketing revenues were RMB17.7 billion ($2.63 billion), increasing 3% year over year, which was mainly due to strength in education, retail, and business services, while healthcare, online games services, and financial services sectors were less vibrant. Other revenues were RMB 6.5 billion ($963 million), increasing 73% year over year, which was mainly due to the robust growth in iQIYI membership services, cloud and other businesses.

Revenue from Baidu Core reached RMB 17.5 billion ($2.60 billion), increasing 8% year over year, or 16% year over year excluding the impact of announced divestures, while revenue from iQIYI reached RMB 7.0 billion ($1.04 billion), increasing 43% year over year.

Content costs were RMB 6.2 billion ($917 million), increasing 47% year over year, mainly due to increased investments in iQIYI content and, to a lesser extent, in content for BJH accounts, Baidu feeds' content network.

Traffic acquisition cost was RMB 3.2 billion ($474 million), increasing 41% year over year, as a result of higher TAC costs and revenues derived from online TV and offline digitalized screens.

Bandwidth costs were RMB 2.0 billion ($304 million), increasing 39% year over year, mainly due to increasing demand from feed, video and cloud.

Other cost of revenues, which includes depreciation, operational costs and share-based compensation, was RMB 3.5 billion ($515 million), increasing 75% year over year, mainly due to higher depreciation expense and the growth in sales of first-party smart devices.

Selling, general and administrative expenses were RMB 6.1 billion ($902 million), increasing 93% year over year, primarily due to increased investment in channel and promotional marketing, including the marketing campaign around the Chinese New Year, as well as an increase in personnel related expenses.

Research and development expenses were RMB 4.2 billion ($621 million), increasing 26% year over year, primarily due to an increase in personnel related expenses.

Operating loss was RMB 936 million ($139 million), compared to operating income of RMB 4.6 billion in Q1 2018. Operating income of Baidu Core was RMB 1.1 billion ($163 million), decreasing 81% year over year. Non-GAAP operating income was RMB 401 million ($60 million), decreasing 93% year over year. Non-GAAP operating income of Baidu Core was RMB 2.1 billion ($314 million), decreasing 67% year over year.

Total other income was RMB 900 million ($134 million), decreasing 57% year over year, mainly due to increased loss from equity method investments.

Income tax expense was RMB 294 million ($44 million), compared to RMB 1.1 billion in Q1 2018. Low income tax expense in the quarter was mainly due to lower pre-tax income generated by Baidu Core.

Net loss attributable to Baidu was RMB 327 million ($49 million), compared to net income attributable to Baidu of RMB 6.7 billion in Q1 2018. Diluted loss per ADS amounted to RMB 1($0.15). Net income attributable to Baidu Core was RMB 703 million ($105 million), decreasing 90% year over year. Non-GAAP net income attributable to Baidu was RMB 967 million ($144 million), decreasing 80% year over year. Non-GAAP diluted earnings per ADS amounted to RMB 3($0.41). Non-GAAP net income attributable to Baidu Core was RMB 1.8 billion ($272 million), decreasing 66% year over year.

Adjusted EBITDA was RMB 1.8 billion ($263 million) and adjusted EBITDA margin was 7%. Adjusted EBITDA to Baidu Core was RMB 3.4 billion ($502 million) and adjusted EBITDA margin to Baidu Core was 19%. 

As of March 31, 2019, cash, cash equivalents, restricted cash and short-term investments were RMB 143.6 billion ($21.40 billion). Excluding iQIYI, cash, cash equivalents, restricted cash and short-term investments were RMB 125.7 billion ($18.73 billion), as of March 31, 2019. Free cash flow was negative RMB 1.3 billion ($195 million). Excluding iQIYI, free cash flow was negative RMB 1.5 billion ($226 million).

Financial Guidance

For the second quarter of 2019, Baidu expects revenues to be between RMB 25.1 billion ($3.74 billion) and RMB 26.6 billion ($3.96 billion), representing -3% to 2% increase year over year, or 1% to 6% increase year over year, excluding revenues from announced divestures. Previously announced divestures, which were consummated in 2018, generated approximately RMB 1.0 billion revenue in Q2 2018. This forecast reflects Baidu's current and preliminary view, which is subject to substantial uncertainty.

Conference Call Information

Baidu's management will hold an earnings conference call at 9:15 PM on May 16, 2019, U.S. Eastern Time (9:15 AM on May 17, 2019, Beijing/Hong Kong Time). Dial-in details for the earnings conference call are as follows:

International:

+65 67135090

Mainland China                   

4006208038

US:

+1 8456750437

UK:

+44 2036214779

Hong Kong:

+852 30186771





Passcode for all regions:

1374737

A replay of the conference call may be accessed by phone at the following number until May 24, 2019:

International:

+61 2 8199 0299

Passcode:

1374737

Additionally, a live and archived webcast of this conference call will be available at http://ir.baidu.com.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.

Contacts

Investors Relations, Baidu, Inc.

Tel: +86-10-5992-4958

Email: ir@baidu.com

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, the outlook for the second quarter of 2019, quotations from management in this announcement, as well as Baidu's and other parties' strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu's growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search market; competition for online marketing customers; changes in the Company's revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese language Internet search market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company's annual report on Form 20-F and other documents filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu's consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss) attributable to Baidu, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding not only non-cash charges, but also other items that are infrequent or unusual in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to Baidu's historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company's data.

Non-GAAP operating income represents operating income excluding share-based compensation expenses and amortization of intangible assets resulting from business combinations.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization of intangible assets resulting from business combinations, disposal gain or loss, impairment of long-term investments, fair value change of long-term investments, adjusted for related income tax effects. Baidu's share of equity method investments for these non-GAAP reconciling items, amortization of intangible assets not on the investees' books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per shares, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated based on non-GAAP net income attributable to Baidu, adjusted for accretion for the redeemable noncontrolling interests. Adjusted EBITDA represents operating income excluding depreciation, amortization of intangible assets resulting from business combinations, and share-based compensation expenses. Free cash flow represents net cash provided by operating activities less capital expenditures.

For more information on non-GAAP financial measures, please see the tables captioned "Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measures."

[1] Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB 6.7112 to US$1.00, the effective noon buying rate as of March 29, 2019, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. Translations are provided for the convenience of the reader.

[2] Excluding revenues from divested businesses Global DU and Du Xiaoman (financial services), which were approximately RMB1.1 billion for the three months ended March 31, 2018.

[3] See the section titled "Non-GAAP Financial Measures", "Selected Information" and "Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures" for more information about the non-GAAP measures referred to within this announcements.

[4] In 2018, Global DU businesses and Du Xiaoman (financial services) were divested, which together generated approximately RMB 1.1 billion in revenues in Q1 2018.

 

 

Baidu, Inc. 

Condensed Consolidated Balance Sheets

(In millions except for share information)





December 31,



March 31,



March 31,





2018



2019



2019





RMB



RMB



USD





Audited



Unaudited



Unaudited















ASSETS













    Current assets:













 Cash and cash equivalents



27,638



32,390



4,826

 Restricted cash



2,189



2,177



324

 Short-term investments



111,626



109,062



16,251

 Accounts receivable, net



6,015



5,875



875

 Amounts due from related parties



785



1,333



199

 Other assets, current 



6,841



7,015



1,045

    Total current assets



155,094



157,852



23,520















    Non-current assets:













 Fixed assets, net



17,903



19,652



2,928

 Intangible assets, net



9,181



8,898



1,326

 Goodwill



18,536



19,096



2,845

 Long-term investments, net



80,454



80,685



12,022

 Amounts due from related parties



4,297



4,350



648

 Deferred tax assets, net



2,324



2,293



342

 Other assets, non-current 



9,777



16,130



2,404

    Total non-current assets



142,472



151,104



22,515















Total assets



297,566



308,956



46,035















LIABILITIES AND EQUITY













   Current liabilities:













        Short-term loans



3,046



3,586



534

Accounts payable and accrued liabilities



35,381



33,848



5,044

Customer advances and deposits



7,338



7,059



1,052

Deferred revenue



1,883



1,774



264

Deferred income



523



511



76

Long-term loans, current portion



84



79



12

Notes payable, current portion



6,871



6,708



1,000

Amounts due to related parties



1,727



1,663



248

Other current liabilities



-



2,016



300

    Total current liabilities



56,853



57,244



8,530















    Non-current liabilities:













Deferred income



54



31



5

Deferred revenue



1,309



1,156



172

Amounts due to related parties



4,360



4,396



655

Long-term loans



7,456



7,304



1,088

Notes payable



42,735



41,707



6,215

Convertible senior notes



4,712



11,553



1,721

Deferred tax liabilities



4,099



4,155



619

Other non-current liabilities



236



4,070



606

    Total non-current liabilities



64,961



74,372



11,081















Total liabilities



121,814



131,616



19,611















Redeemable noncontrolling interests



716



922



137















Equity













Class A Ordinary Shares, par value US$0.00005 per share, 825,000,000 shares authorized, and  27,733,692 shares and  27,800,277 shares issued and outstanding as at December 31, 2018 and  March 31, 2019



-



-



-

Class B Ordinary Shares, par value US$0.00005 per share, 35,400,000 shares authorized, and  7,201,254 shares and 7,201,254 shares issued and outstanding as at December 31, 2018 and March 31, 2019



-



-



-

Additional paid-in capital



33,441



34,740



5,176

Retained earnings



129,246



128,903



19,207

Accumulated other comprehensive income



210



185



28

    Total Baidu shareholders' equity



162,897



163,828



24,411

    Noncontrolling interests



12,139



12,590



1,876

Total equity



175,036



176,418



26,287















Total liabilities, redeemable noncontrolling interests, and equity



297,566



308,956



46,035

 

 

 

Baidu, Inc. 



Condensed Consolidated Statements of Income



(In millions except for share, per share (or ADS) information)



Three Months Ended







March 31,



December 31,



March 31,



March 31,







2018



2018



2019



2019







RMB



RMB



RMB



USD(2)







Unaudited



Unaudited



Unaudited



Unaudited



 Revenues: 



















 Online marketing services 



17,169



21,197



17,657



2,631



 Others 



3,738



5,998



6,466



963



 Total revenues  



20,907



27,195



24,123



3,594























 Operating costs and expenses: 



















     Content costs 



4,194



7,344



6,157



917



     Traffic acquisition costs 



2,256



3,375



3,183



474



     Bandwidth costs 



1,472



1,775



2,040



304



     Others 



1,981



3,117



3,459



515



     Cost of revenues(1)



9,903



15,611



14,839



2,210



     Selling, general and administrative(1)



3,142



5,943



6,054



902



     Research and development(1)



3,294



4,529



4,166



621



 Total operating costs and expenses 



16,339



26,083



25,059



3,733























 Operating income (loss) 



4,568



1,112



(936)



(139)























 Other income: 



















 Interest income 



821



1,490



1,072



160



 Interest expense 



(352)



(574)



(693)



(103)



 Foreign exchange loss, net 



(48)



(50)



(313)



(47)



 Loss from equity method investments 



(177)



(390)



(860)



(128)



 Other income (loss), net 



1,856



(536)



1,694



252



 Total other income (loss) 



2,100



(60)



900



134























 Income (loss) before income taxes 



6,668



1,052



(36)



(5)



 Income taxes 



1,120



484



294



44



 Net income (loss) 



5,548



568



(330)



(49)



 Less: net income (loss) attributable to noncontrolling interests 



(1,146)



(1,513)



(3)



-



 Net income (loss) attributable to Baidu 



6,694



2,081



(327)



(49)























Earnings (loss) per ADS (1 Class A ordinary share equals 10 ADSs):



















 -Basic



18.86



5.96



(0.98)



(0.15)



 -Diluted



18.68



5.93



(0.98)



(0.15)



Earnings (loss) per share for Class A and Class B ordinary shares:



















 -Basic



188.60



59.55



(9.81)



(1.46)



 -Diluted



186.76



59.32



(9.81)



(1.46)



Weighted average number of Class A and Class B ordinary shares outstanding:















Basic 



34,838,392



34,909,960



34,966,643



34,966,643



Diluted



35,180,950



35,044,338



34,966,643



34,966,643























(1)  Includes share-based compensation expenses as follows:



















 Cost of revenues 



35



71



66



10



 Selling, general and administrative 



291



587



516



77



 Research and development 



452



884



626



93



 Total share-based compensation expenses 



778



1,542



1,208



180























(2)  All translations from RMB to U.S. dollars are made at a rate of RMB6.7112 to US$1.00, the effective noon buying rate as of March 29, 2019, in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.

 

 

 

Baidu, Inc. 

Selected Information

(In millions except for per ADS information, unaudited)





Three Months Ended March 31, 2018 (RMB)



Three Months Ended December 31, 2018 (RMB)



Three Months Ended March 31, 2019 (RMB)



Three Months Ended March 31, 2019 (USD)





Baidu Core

iQIYI

Elim & adj(3)



Baidu, Inc.



Baidu Core

iQIYI

Elim & adj(3)



Baidu, Inc.



Baidu Core 

iQIYI

Elim & adj(3)



Baidu, Inc.



Baidu Core 

iQIYI

Elim & adj(3)



Baidu, Inc.



















































Total revenues 



16,127

4,877

(97)



20,907



20,520

7,028

(353)



27,195



17,450

6,990

(317)



24,123



2,600

1,042

(48)



3,594

YOY



























8%

43%





15%













YOY excluding revenue from divested businesses(1)



















16%







21%































































Operating costs and expenses: 

















































 Cost of revenues (2)



5,131

4,848

(76)



9,903



7,374

8,524

(287)



15,611



7,849

7,277

(287)



14,839



1,169

1,085

(44)



2,210

 Selling, general and administrative (2)



2,464

704

(26)



3,142



4,790

1,221

(68)



5,943



4,940

1,141

(27)



6,054



736

170

(4)



902

 Research and development (2)



2,908

387

(1)



3,294



3,923

608

(2)



4,529



3,570

598

(2)



4,166



532

89

-



621

Total operating costs and expenses 



10,503

5,939

(103)



16,339



16,087

10,353

(357)



26,083



16,359

9,016

(316)



25,059



2,437

1,344

(48)



3,733

YOY

















































 Cost of revenues 



























53%

50%





50%













 Selling, general and administrative 



























100%

62%





93%













 Research and development 



























23%

55%





26%













Total operating costs and expenses 



























56%

52%





53%































































Operating income (loss)



5,624

(1,062)

6



4,568



4,433

(3,325)

4



1,112



1,091

(2,026)

(1)



(936)



163

(302)

-



(139)

Operating margin 



35%

(22%)





22%



22%

(47%)





4%



6%

(29%)





(4%)



6%

(29%)





(4%)

YoY



























(81%)

91%





(120%)































































Total other income (loss)



1,434

666

-



2,100



(30)

(35)

5



(60)



689

211

-



900



102

32

-



134

Less: income taxes 



1,119

1

-



1,120



405

79

-



484



287

7

-



294



43

1

-



44

Less: net income (loss) attributable to NCI



(1,149)

(1)

4



(1,146)



(52)

38

(1,499)

(4)

(1,513)



790

(8)

(785)

(4)

(3)



117

(1)

(116)

(4)

-

Net income attributable to Baidu



7,088

(396)

2



6,694



4,050

(3,477)

1,508



2,081



703

(1,814)

784



(327)



105

(270)

116



(49)

Net margin 



44%

(8%)





32%



20%

(49%)





8%



4%

(26%)





(1%)



4%

(26%)





(1%)

YoY



























(90%)

358%





(105%)































































Diluted earnings (loss) per ADS











18.68











5.93











(0.98)











(0.15)





































































































Other Key Metrics:

















































Non-GAAP operating income (loss)



6,370

(1,005)





5,371



5,788

(3,045)





2,747



2,110

(1,708)





401



314

(254)





60

Non-GAAP operating margin 



39%

(21%)





26%



28%

(43%)





10%



12%

(24%)





2%



12%

(24%)





2%

YoY



























(67%)

70%





(93%)































































Non-GAAP net income (loss) to Baidu



5,315

(500)





4,817



6,513

(3,196)





4,703



1,824

(1,508)





967



272

(225)





144

Non-GAAP net margin 



33%

(10%)





23%



32%

(45%)





17%



10%

(22%)





4%



10%

(22%)





4%

YoY



























(66%)

202%





(80%)































































Adjusted EBITDA



7,061

(941)





6,126



6,870

(2,952)





3,922



3,372

(1,601)





1,770



502

(239)





263

Adjusted EBITDA margin 



44%

(19%)





29%



33%

(42%)





14%



19%

(23%)





7%



19%

(23%)





7%



















































Non-GAAP diluted earnings per ADS











13.69











13.42











2.77











0.41



















































(1)  Excluding revenues from divested businesses Global DU and Du Xiaoman (financial services), which were approximately RMB1.1 billion for the three months ended March 31, 2018. 

(2)  Includes share-based compensation as follows:













































 Cost of revenues 



25

10





35



43

28





71



30

36





66



5

5





10

 Selling, general and administrative 



266

25





291



435

152





587



338

178





516



50

27





77

 Research and development 



440

12





452



843

41





884



584

42





626



87

6





93

 Total share-based compensation 



731

47





778



1,321

221





1,542



952

256





1,208



142

38





180

(3) Relates to intersegment eliminations and adjustments

(4) Relates to the net loss attributable to iQIYI noncontrolling interests

 

 

Baidu, Inc. 

Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures  

(In millions except for ADS and per ADS information, unaudited)





































Three Months Ended



Three Months Ended



Three Months Ended



Three Months Ended





March 31, 2018 (RMB)



December 31, 2018 (RMB)



 March 31, 2019 (RMB) 



March 31, 2019 (USD)





Baidu Core

iQIYI

Baidu, Inc.



Baidu Core

iQIYI

Baidu, Inc.



Baidu Core

iQIYI

Baidu, Inc.



Baidu Core

iQIYI

Baidu, Inc.



































Operating income (loss)



5,624

(1,062)

4,568



4,433

(3,325)

1,112



1,091

(2,026)

(936)



163

(302)

(139)

Add:  Share-based compensation expenses



731

47

778



1,321

221

1,542



952

256

1,208



142

38

180

Add:  Amortization of intangible assets(1)



15

10

25



34

59

93



67

62

129



9

10

19

Non-GAAP operating income (loss)



6,370

(1,005)

5,371



5,788

(3,045)

2,747



2,110

(1,708)

401



314

(254)

60

Add:  Depreciation of fixed assets



691

64

755



1,082

93

1,175



1,262

107

1,369



188

15

203

Adjusted EBITDA



7,061

(941)

6,126



6,870

(2,952)

3,922



3,372

(1,601)

1,770



502

(239)

263



































Net income (loss) attributable to



7,088

(396)

6,694



4,050

(3,477)

2,081



703

(1,814)

(327)



105

(270)

(49)

Add: Share-based compensation expenses



731

47

778



1,319

221

1,444



947

256

1,092



141

38

162

Add: Amortization of intangible assets(1), net of tax



11

8

19



19

47

46



27

49

54



4

7

8

Add: Disposal loss (gain), net of tax



489

-

489



282

-

282



(31)

1

(30)



(5)

-

(4)

Add: Impairment of long-term investments, net of tax



83

-

83



185

-

185



279

-

279



42

-

42

Add: Fair value change of long-term investments, net of tax



(3,353)

(159)

(3,512)



16

13

23



(1,058)

-

(1,058)



(158)

-

(158)

Add: Reconciling items on equity method investments, net of tax(2)



266

-

266



642

-

642



957

-

957



143

-

143

Non-GAAP net income (loss) attributable to



5,315

(500)

4,817



6,513

(3,196)

4,703



1,824

(1,508)

967



272

(225)

144



































Diluted earnings (loss) per ADS







18.68







5.93







(0.98)







(0.15)

Add:  Accretion of the redeemable noncontrolling interests







0.35







0.01







0.05







0.01

Add:  Non-GAAP adjustments to earnings per ADS







(5.34)







7.48







3.70







0.55

Non-GAAP diluted earnings per ADS







13.69







13.42







2.77







0.41



































Net cash provided by operating activities



7,340

1,207

8,547



8,409

528

8,937



1,282

379

1,661



191

56

247

Less: Capital expenditures



(1,895)

(75)

(1,970)



(2,900)

(178)

(3,078)



(2,801)

(172)

(2,973)



(417)

(25)

(442)

Free cash flow



5,445

1,132

6,577



5,509

350

5,859



(1,519)

207

(1,312)



(226)

31

(195)





































































(1) This represents amortization of intangible assets resulting from business combinations.



































(2) This represents Baidu's share of equity method investments for other non-GAAP reconciling items, amortization of intangible assets not on the investee's books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per shares, adjusted for related income tax effects.



































(3) Non-GAAP measures are adjusted retroactively to exclude: 1) amortization of intangible assets resulting from business combinations ; and 2) share-based compensation and amortization of intangible assets not on the investees' books, resulting from equity method pick up; and 3) fair value change of the investees' long-term investments, net of tax, as follows:



































Non-GAAP operating income, previously reported



6,355

(1,015)

5,346



5,754

(3,104)

2,654



2,043

(1,770)

272



305

(264)

41

Add:  Amortization of intangible assets(1)



15

10

25



34

59

93



67

62

129



9

10

19

Non-GAAP operating income, revised



6,370

(1,005)

5,371



5,788

(3,045)

2,747



2,110

(1,708)

401



314

(254)

60



































Non-GAAP net income attributable to Baidu, previously reported



5,091

(508)

4,585



6,458

(3,243)

4,621



1,524

(1,557)

640



227

(232)

95

Add: Adjustments relating to equity-method investments, net of tax



213

-

213



36

-

36



273

-

273



41

-

41

Add: Amortization of intangible assets(1), net of tax



11

8

19



19

47

46



27

49

54



4

7

8

Non-GAAP net income attributable to Baidu, revised



5,315

(500)

4,817



6,513

(3,196)

4,703



1,824

(1,508)

967



272

(225)

144



































Adjusted EBITDA, previously reported



7,072

(939)

6,139



6,887

(2,877)

3,970



3,387

(1,526)

1,820



505

(227)

271

Less:  Adjustments to amortization of intangible assets



(11)

(2)

(13)



(17)

(75)

(48)



(15)

(75)

(50)



(3)

(12)

(8)

Adjusted EBITDA, revised



7,061

(941)

6,126



6,870

(2,952)

3,922



3,372

(1,601)

1,770



502

(239)

263

 

View original content:http://www.prnewswire.com/news-releases/baidu-announces-first-quarter-2019-results-300852037.html

SOURCE Baidu, Inc.



This article appears in: News Headlines

Referenced Stocks: BIDU










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