AI to Garner Most Market Attention, Provider Focus but Public Cloud Will Attract Most Enterprise Spending, Says ISG

New ISG Report Reveals Emerging Tech Priorities Over Next Two Years


STAMFORD, Conn., May 2, 2019 /PRNewswire/ -- ISG experts believe artificial intelligence will garner the most market attention and provider focus, but public cloud transformation will attract the most enterprise investment through 2020, according to a new research report from Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

Other emerging technologies like the internet of things (IoT) and blockchain are still emerging in terms of adoption, but enterprise uptake will increase as related software and services improve, according to the report, "ISG Predicts Global Trends 2019-2020," the findings of which are based on the consensus of ISG analysts and advisors.

ISG evaluated seven emerging technology trends the firm's analysts and advisors believe will be top priorities for the world's enterprises and providers over the next two years. The seven trends, in alphabetical order, are: AI-Based Automation; Blockchain; Cybersecurity, Privacy and Digital Ethics; Internet of Things; Open Source; Public Cloud Transformation, and Self-Service IT / Future Workplace.

The report ranks the trends in three categories: those that will gain the most market attention, those that will receive the most focus of providers, and those that will be the highest priorities for enterprise spending.

The consensus, reached through Unanimous AI's Swarm Intelligence technology, shows ISG experts expect AI-based automation to garner the most market attention and the highest prioritization among providers, while public cloud transformation will attract the most enterprise investment through the end of 2020.

"Many businesses are curious about how to use AI to generate business value, but are still unsure of how to get started," said Esteban Herrera, partner and global leader, ISG Research. "Robotic process automation (RPA) is the gateway technology, enabling rules-based automation for simple problems out of the box, but AI is necessary for more complex problems.

"The move to AI is harder, so we don't expect interest in AI to translate into enterprise spending right away. However, enterprises can begin to take advantage of these emerging intelligent capabilities thanks to recent advances in the field of machine learning."

ISG predicts cloud computing will be the highest enterprise spending priority among today's leading-edge tech trends. Public cloud adoption has gone mainstream, the report notes, and multi-cloud is the watchword for the market in 2019. "We increasingly see enterprises using multiple vendors across infrastructure, platform and software-as-a-service subscriptions," the report says.

Cyber security, privacy and digital ethics will be the next most pressing concern for enterprises and the second greatest area of financial investment in the coming years, ISG experts say.

For providers, digital workplace services will be the second most important area of focus, after AI, to meet the growing demand of enterprises looking to use digital technology to improve employee satisfaction, increase productivity and bolster recruiting.

"Enterprises and providers will find it harder than they imagine to deliver value when adopting these emerging technologies," said Herrera. "It's easy to focus on chasing shiny objects, but thoughtful business integration is critical to driving real benefits from the innovative capabilities available."

The report is available to ISG Insights™ subscribers or for immediate, one-time purchase on this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 70 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit


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