SmileDirectClub, Inc. Rings the Opening Bell in Celebration of its IPO
ABOUT THIS EVENT
SmileDirectClub, Inc. (Nasdaq: SDC) (“SmileDirectClub”), the industry pioneer and first direct-to-consumer medtech platform for teeth straightening, visited the Nasdaq MarketSite in Times Square on Thursday, September 12.
In honor of the occasion of their initial public offering, SmileDirectClub CEO David Katzman and Co-Founders Alex Fenkell and Jordan Katzman rang the Nasdaq Stock Market Opening Bell.
SmileDirectClub celebrated in Times Square with smile-powered experiences at the Nasdaq MarketSite and the ABC SuperSign. SmileDirectClub’s signature “blurple” SmileBus, a mobile SmileShop where customers made appointments to receive free 3D images of their teeth, was outside the Nasdaq MarketSite. The company also gave away branded swag and promotional discount offers on SmileDirectClub’s doctor-directed clear aligner therapy.
After the Opening Bell, SmileDirectClub further unleashed the power of a smile with an unprecedented experience: powering Times Square with real smiles using facial tracking technology that broadcasts real smiles onto the ABC SuperSign. SmileDirectClub investor, customer, and NBA Champion Draymond Green launched the illuminating experience alongside SmileDirectClub’s co-founders Alex Fenkell and Jordan Katzman. Through the afternoon, passersby stepped up to the smile-powered stage to smile big, which illuminated the SuperSign with their smile using facial tracking technology.