Hugh Massie

Hugh Massie, Behavioral Strategist, CEO & Founder, DNA Behavior International. Hugh Massie is a global pioneer in the practical application of behavioral insights. A reformed CPA and serial entrepreneur, Hugh has since 2001 focused his efforts on his role as CEO and Founder of Atlanta-based DNA Behavior International. The company and its network, online and off, transform businesses through behavioral technologies that create customized experiences for employees and clients, especially focusing on the financial sector, from mid-sized financial advisory firms to fund managers to major international banks to government agencies. Hugh and his team make their validated, proprietary “behaviorally smart” technology available to clients via the internet; some clients incorporate the applications into their other systems. The organization also does training and consulting. Hugh’s solutions have impacted more than 1.5 million people/year in 125 countries and 11 languages, including leaders 2,500+ businesses and 20,000 financial advisors who are now behaviorally smarter. Hugh says, “Big Data is not adequate, especially in fintech; we disrupt the standard equation by bringing Little Data to bear.”