Commodities

Zalando seeks right fit with deal to buy body scanning startup

Credit: REUTERS/ARND WIEGMANN

Fashion e-tailer Zalando SE said on Friday it had bought a body scanning company to help solve the biggest question for people buying clothes online: How do I know if they will fit?

BERLIN, Oct 16 (Reuters) - Fashion e-tailer Zalando SE ZALG.DE said on Friday it had bought a body scanning company to help solve the biggest question for people buying clothes online: How do I know if they will fit?

Zalando has acquired Fision, a Zurich-based software company whose body-scanning app includes a virtual dressing room to help buyers easily judge whether a garment will be the right size for them.

The deal, whose terms were not disclosed, should help reduce the amount of clothes sent to buyers that are the wrong size, and in turn mean fewer outfits get sent back.

“Customers will get size advice earlier in their relationship with Zalando," said Stacia Carr, Zalando’s Director of Engineering - Size and Fit.

"At the same time, we can create a feedback loop between brands and consumers designed to drive customer loyalty and in the long run reduce waste.”

(Reporting by Douglas Busvine; Editing by Mark Potter)

((douglas.busvine@tr.com; +49 30 220 133 562;))

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Latest Commodities Videos

    Reuters

    Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com and via Reuters TV.

    Learn More