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Xerox Plans to Take Computers a Notch Higher - Analyst Blog

Business process and document management leader Xerox Corporation ( XRX ) is taking a step ahead in making a whole new revolution to the computer industry. The company, through its innovations, is aiming to make computers more human like, copying the vision and thought process of a brain.

Xerox, along with its peers including Google Inc. ( GOOGL ), Facebook, Inc. ( FB ) and Microsoft Corporation ( MSFT ), is set to share their research ideas on the same in the IEEE Computer Vision/Pattern Recognition Conference to be held between Jun 23 and Jun 28 in Columbus, OH.

Xerox's new research has varying areas of applications. While one research is directed toward evolving a camera system that gauges the use of mobiles while driving on highways, another focuses on keeping an eye on the driver while driving. This system has the ability to determine whether a driver is losing concentration while driving, in order to prevent possible accidents.

The new research will not only aid the government, but is also keen on providing enhanced value to companies for their advertisements. Per the new developments, Xerox is in the process of evolving a system which can analyze the first thing that captures the attention of a viewer in an image. This technology can be used to help advertisers make their ads more attractive so as to yield better results.

Along with launching technologies, the company is also doing so more responsibly. Recently, Xerox joined the Sustainable Electronics Recycling International (SERI) coalition in order to encourage companies to function in an environment-friendly way. This program motivates market players to not only reuse but also produce more quantities of recyclable electronics.

With such practices in place, Xerox is undoubtedly the market leader. The appreciative actions by the company are expected to put up an example for others to follow in its footsteps. With a market capitalization of $14.9 billion, Xerox holds a Zacks Rank #4 (Sell).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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