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WPP Subsidiary Declares New Director to Boost Efficiency

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Renowned multinational company WPP plc'sWPPGY subsidiary Ogilvy & Mather ('O&M') recently announced Anthony Wong as its new Worldwide Effectiveness director. Management believes that the new leader would help improve the company's internal working culture as well as develop a more proficient communication system for its global customers.

O&M is regarded as one of the largest marketing companies in the world. The organization includes popular units for various disciplines such as public relations, public affairs, relationship marketing, advertising, consulting, research & analytics and specialist communications. Anthony Wong has worked under O&M's previous Worldwide Effectiveness director, Tim Broadbent. In his new capacity, post Tim's death, Anthony Wong would also serve, as head of the Global Client Leader of TeamHW. TeamHW is a personalized agency team of WPP plc that manages Huawei's communications and marketing around the world.

According to Anthony Wong, the aim to improve O&M's communication proficiency should be regarded as an important scientific investment and will be as crucial as any other brand-image improving strategy.

Dublin, Ireland-based WPP plc, together with its subsidiaries, provides advertising and communication services worldwide. The company operates through a number of established global, multinational and national advertising & marketing services firms that are classified under four business segments. We believe that such new leadership appointments would definitely help enhance the company's service-delivery quality and brand value in the near future.

Stocks to Consider

WPP plc currently carries a Zacks Rank #4 (Sell). Better-ranked stocks in the industry include Marin Software Incorporated MRIN , YuMe, Inc. YUME and Harte-Hanks Inc. HHS . While both Marin Software and YuMe sport a Zacks Rank #1 (Strong Buy), Harte-Hanks holds a Zacks Rank #2 (Buy).

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WPP PLC (WPPGY): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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