Markets

WPP Appoints Farnham to Boost Performance and Clientele

Burson-Marsteller, part of Young & Rubicam Group, a subsidiary of WPP plcWPPGY , recently announced the appointment of Kyle Farnham as Chair, U.S. Consumer and Brand Marketing Practice, effective Feb 1.

Farnham's creativity, strategic rigor and excellence in building communications programs will prove to be advantageous for the company's Consumer and Brand Marketing Practice. With over two decades of rich experience in the industry, Farnham has expertise in creating teams that fulfill the requirements of the client which will be profitable for the company going forward.

Burson-Marsteller's parent company WPP outperformed the Zacks categorized Advertising and Marketing with an average return of 5.5% compared with 1% return for the latter, over the last 30 days. In addition, over the same time frame, the company's earnings estimates have remained steady at $7.06 per share for the current year, further signifying healthy inorganic growth momentum.

Prior to joining Burson-Marsteller, Farnham spent 17 years at MSLGroup in Atlanta. For the past seven years he has been the Managing Director in the company. He also spent 10 years as Account Director and Practice Leader for MSLGroup's Consumer Marketing Group. Under his leadership the company won many prestigious awards which include PRWeek Awards, PRSA Silver Anvils, SABRE Awards from The Holmes Report and PR News Platinum PR Awards for national consumer campaigns.

Founded in 1953, Burson-Marsteller is a leading global strategic communications and public relations firm. It operates across 110 countries across six continents, with 73 offices and 85 affiliate offices.

Some peers in the sector worth checking out include:

Hitachi, Ltd. HTHIY manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. Headquartered in Tokyo, it is the world's leading global electronic company.

FactSet Research Systems Inc. FDS supplies global economic and financial data to analysts, investment bankers and other financial professionals.

Barloworld Ltd. BRRAY is an international industrial brand management company that achieves durability in business through long-term value creation. Barlow represents many of the world's greatest brands in the marketplace.

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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