WPP ADRs Rise 2% After Acquiring Promotion Execution Partners
WPP ( WPPGY ) American depository shares were up almost 2% on Tuesday after the company said it acquired Promotion Execution Partners, a project management and procurement company that oversees shopper marketing promotions for clients in the US.
Financial terms weren't disclosed. Promotion Execution's clients include Heinz, Johnson & Johnson, Kraft Foods Group and Procter & Gamble and it employs about 200 people.
WPP said the deal is part of its strategy of investing in shopper marketing and e-commerce and important markets such as the US.
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