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Worrying: Apple Uses Unusual iPhone Strategy

Worrying: Apple Uses Unusual iPhone Strategy

(San Francisco)

Apple is officially launching sales of its new iPhone X on Friday, but in advance of that it has been using a very unconventional approach for testers. Generally, Apple allows technology columnists an early and in-depth preview of its phone for testing and publicizing the new devices. However, this year it has narrowed the group of testers significantly and limited their access to just one day before a review could be published. Some Youtube personalities also got access to the device.

FINSUM : The bottom line in all of this is that Apple is receiving much fewer reviews of its new phone prior to the sales launch than in the past. What would be the benefit of this strategy?

  • stocks
  • Apple
  • iphone x
  • marketing

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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