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Williams-Sonoma (WSM) to Open West Elm Pasadena Store

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Williams-Sonoma, Inc.WSM recently announced the opening of a West Elm store in the Paseo Colorado mall located in Pasadena, CA. The new 11,000-square-foot store will debut on Nov 12, and offer West Elm's holiday and gift collection.

The brand's assortment of home furnishing will include Fair Trade Certified handcrafted and local goods from across the globe. Under West Elm's LOCAL initiative, the store will offer a local assortment of home products. These products will be specially designed by 13 California-based artists including A Question of Eagles, Cardtorial, Concrete Geometric, Convivial Cloth Co., Eric Trine, Etta + Billie, Katie Gong Design, M.F.E.O, Miriam Dema, Omni Butcher Blocks, Pei Design, Post Studio and Rais Case. The store will also house a Design lab, which will offer complimentary design services and home styling consultations.

West Elm is one of Williams-Sonoma's iconic home furnishing brands. The brand offers personalized products including branded furniture, bedding, bathroom accessories, rugs, curtains, lighting, decorative accessories, dinnerware, kitchen essentials and gifts created by the company's team of artists and designers.

Williams-Sonoma has been consistently adding new stores in order to drive sales. The company offers exclusive designs for home furnishing products, textiles, accessories and entertaining essentials. New stores enable the company to cater to increasing demand for innovative products and keep up with the latest trends in home furnishings.

Solid growth across the West Elm brand, addition of new businesses and solid execution across all brands has been driving this Zacks Rank #3 (Hold) company's performance. Moreover, its e-commerce business is gaining traction. Successful launch of new products and stores is also contributing to its top line.

Stocks to Consider

Some better-ranked stocks in the consumer discretionary sector include Tempur Sealy International Inc. TPX , Hooker Furniture Corp. HOFT and Restoration Hardware Holdings, Inc. RH . While Hooker Furniture sports a Zacks Rank #1 (Strong Buy), Tempur Sealy International and Restoration Hardware carry a Zacks Rank #2 (Buy).

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TEMPUR SEALY (TPX): Free Stock Analysis Report

RESTORATION HDW (RH): Free Stock Analysis Report

HOOKER FURNITUR (HOFT): Free Stock Analysis Report

WILLIAMS-SONOMA (WSM): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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