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Williams-Sonoma (WSM) to Open West Elm Store in Idaho

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Williams-Sonoma, Inc.WSM , a home furnishings retailer, announced the opening of its first West Elm store in downtown Boise, ID. The new 14,158-square-foot store will debut on Jun 9, and offer West Elm's fall assortment for modern living.

Under West Elm's LOCAL initiative, the store will offer an indigenous assortment of home products. These products will be specially designed by eight Idaho-based makers including Aletheia Dsgns, Idaho is Love, Ladybug Press, Lost Little Things, Melanie Folwell, Nystrom Goods, Puur Body and Studio 1212. The store will also house a Design Lab, which will offer complimentary design services and home styling consultations.

The store opening will be supported by several marketing events along with a private pre-opening ceremony on Jun 8. The first 300 shoppers with a minimum purchase of $50 will be given a tote bag designed by Boise-based designer, Ladybug Press. The local customers can also participate in sweepstakes, where they can win a $2,000 gift card.

West Elm is one of Williams-Sonoma's iconic home furnishing brands. The brand offers personalized products including branded furniture, bedding, bathroom accessories, rugs, curtains, lighting, decorative accessories, dinnerware, kitchen essentials and gifts created by the company's team of artists and designers.

Solid growth across the West Elm brand, the addition of new businesses and solid execution across all brands drive the performance of this Zacks Rank #3 (Hold) stock. Moreover, its e-commerce business is gaining traction. The successful launch of new products and stores is also contributing to its top line.

Stocks to Consider

Some better-ranked stocks in the retail sector include Ethan Allen Interiors Inc. ETH , The Home Depot, Inc. HD and Fortune Brands Home & Security, Inc. FBHS . All the companies carry a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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