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Williams-Sonoma/Fair Trade USA to Uplift Working Conditions

A Williams-Sonoma, Inc.WSM brand, West Elm, has recently partnered with Fair Trade USA to provide better working conditions at its factories worldwide.

Fair Trade USA is working with 30 brand partners to certify 35 new factories, which will improve the working condition of 40,000 factory workers across the world.

West Elm is the first home retailer to offer home furnishing products certified by Fair Trade USA. The partnership is committed to certify over 20% of its product assortment by 2017 and 40% by 2019.

This partnership will ensure a healthy working environment for West Elm artisans and factory workers, and address issues such as monitored working hours, equal rights for men and women, overtime, grievance policies, and paid leaves. In fact, West Elm has invested substantially in improving its infrastructure in order to meet the requirements set by Fair Trade USA. The brand will offer over 400 Fair Trade Certified goods this holiday season, reflecting a massive 180% upsurge from a year ago.

West Elm enjoys consistent demand for its products, which need to match changing consumer preferences. Williams-Sonoma has been able to address this demand very well. The company's collections are aimed to cater to the increasing demand for innovative products and keep up with latest trends in home furnishings. However, it is important for the company to ensure a sustainable supply of its products. The latest partnership will ensure that its factories, which depend solely on its artisans for production, continue to induce a healthy working environment for workers.

Williams-Sonoma carries a Zacks Rank #3 (Hold).

Some better-ranked stocks in the home furnishing space include Tempur Sealy International Inc. TPX , Mohawk Industries Inc. MHK and Restoration Hardware Holdings, Inc. RH . All three companies carry a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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