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Williams-Sonoma Brings Restaurant Collection with Fortessa

Williams-Sonoma, Inc.WSM launched an exclusive collection of glassware, called the Restaurant Collection, in collaboration with tableware designer and developer, Fortessa Tableware Solutions. Customers can purchase items from the Restaurant Collection in stores as well as at the company's website.

The collection includes three dinnerware and four flatwear collections from Fortessa. It also features eight glassware collections from Fortessa-affiliated glassware maker, Schott Zwiesel. These products are known for their elegance, simplicity and strength. They are chip, scratch, stain and break resistant as well as dishwasher safe and most importantly they are durable for daily use or on special occasions. They are used in many five-star hotels and fine restaurants across the globe, including Fairmont Hotels in North America.

In order to promote the product launch, Williams-Sonoma and Fortessa have arranged two sweepstakes in collaboration with Fairmount Hotels.

Product innovation plays a huge role in the company's success. There is consistent demand for new products that need to match the changing preference of customers. This recent launch should appeal to those who enjoy restaurant-like dinning experience at home.

In Nov 2015, the company's iconic brand, Pottery Barn released an exclusive collection of glassware called PB Premier Stemware and Barware. The collection includes four sets of each White Wine Glass, Red Wine Glass, Coupe, Champagne Flute, Highball Glass or Double Old Fashioned. Pottery Barn also introduced its holiday offerings that include barware, dinnerware, serveware and table linens. (Read: Williams Sonoma Continues to Launch New Products )

Solid growth across its e-commerce business, addition of new businesses and solid execution across all brands has been driving this Zacks Rank #3 (Hold) company's performance. Successful launch of new products and stores is also contributing to its top line.

Stocks to Consider

Some better-ranked stocks in the consumer discretionary sector include Tempur Sealy International Inc. TPX , Ethan Allen Interiors Inc. ETH and Masonite International Corporation DOOR . While Ethan Allen Interiors sports a Zacks Rank #1 (Strong Buy), Masonite International and Tempur Sealy International carry a Zacks Rank #2 (Buy).

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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