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Will Kroger's Strategic Initiatives Help Counter Competition?

A dominant position among the nation's largest grocery retailers enables The Kroger Co.KR to expand its store base and boost market share through product launches. The company's strong corporate and national brands have helped garner customers' loyalty. Moreover, Kroger's Customer 1st strategy enriches shopping experience, convincing buyers to return to the store. We expect the company to sustain its earnings growth momentum with the help of this plan and through its cost-containment efforts. Also, the company has a long-term earnings growth rate of 9.9%.

Kroger has an impressive earnings history. In the trailing four quarters, the company outperformed the Zacks Consensus Estimate by an average of 9.6%, including a positive surprise of 10% registered in the second quarter of fiscal 2015. Given its strong identical store sales growth for about 47 straight quarters and better-than-expected bottom-line performance, we believe that Kroger is poised to achieve its long-term earnings per share growth rate target of 8%-11%.

Management now projects identical supermarket sales (excluding fuel) growth of 4%-5% for fiscal 2015, up from 3.5%-4.5% expected earlier. Kroger now envisions fiscal 2015 earnings between $1.92 and $1.98 per share, up from a range of $1.90-$1.95 forecasted earlier. This upbeat guidance triggered upward revisions in the Zacks Consensus Estimate. The estimates for fiscal 2015 and fiscal 2016 have increased 2 cents and 1 cent to $1.97 and $2.16, respectively, over the past 30 days.

We believe that the company has enormous opportunities to augment identical supermarket sales, alleviate gross margin pressure, improve operating margin and enhance return on invested capital. Management continues to deploy capital to concentrate more on remodels, merchandising and other viable projects.

The grocery business is highly fragmented and Kroger faces intense competition with respect to price, aggressive store expansion and promotional activities. Moreover, higher debt levels may adversely affect the credit worthiness of this Zacks Rank #3 (Hold) stock, making it more susceptible to macro-economic factors and competitive pressure.

Stocks to Consider

Better-ranked stocks include Flowers Foods, Inc. FLO , Boulder Brands, Inc. BDBD and Post Holdings, Inc. POST , all carrying a Zacks Rank #2 (Buy).

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KROGER CO (KR): Free Stock Analysis Report

BOULDER BRANDS (BDBD): Free Stock Analysis Report

POST HOLDINGS (POST): Free Stock Analysis Report

FLOWERS FOODS (FLO): Free Stock Analysis Report

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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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