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Will an aging user base change tech and social media companies?

By James Dennin for Kapitall

Don't be too surprised if Antiques Roadshow shows up in your Netflix ( NFLX ) queue.

Tech's hot new trend, apparently, is catering to old people .

The section of the startup database AngelHub devoted to "Elderly Care" has an average valuation of around $4 million: higher than gaming, social media, fashion, and consumer goods-the market segments usually favored by the younger set.

There's a lot that makes sense about this. Baby Boomers hold almost 80% of the country's wealth and they have more free time than young people do. Increasingly, they're spending more of that time online, with many polls starting to show that they now spend as much as two extra hours per week on the Internet than younger groups.

This might account for Facebook's ( FB ) positive earnings reports, despite what would be disconcerting falling numbers among younger users. Teens spent 25% less time on the social network within the last three years; boomer use of Facebook soared about 80%.

Other companies have adopted measures to lure older users as well. Twitter ( TWTR ) revamped its homepage to make it more like Facebook, which the company hope will make the micro-blogger easier to use .

And Amazon ( AMZN ) added a special store aimed at consumers 50 or older last year. Which begs the question of what a tech world would look like once everyone starts catering to grown ups as opposed to kids. Would tech be fundamentally different if instead of exploring the future of 3D headsets , billionaire twenty-somethings focused on making better reading glasses instead?

Use the list below to begin your analysis, and let us know what you think in the comments.

Click on the interactive chart to view data over time.

1. Amazon.com Inc. ( AMZN , Earnings , Analysts , Financials ): Operates as an online retailer in North America and internationally. Market cap at $139.96B, most recent closing price at $302.86.

2. Facebook, Inc. ( FB , Earnings , Analysts , Financials ): Operates as a social networking company worldwide. Market cap at $153.4B, most recent closing price at $59.83.

3. Twitter, Inc. ( TWTR , Earnings , Analysts , Financials ): Is a global platform for public self-expression and conversation in real time. Market cap at $19.06B, most recent closing price at $33.94.

(List compiled by James Dennin. Monthly returns sourced from Zacks Investment Research.)

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

Kapitall Wire is a division of New Kapitall Holdings, LLC. Kapitall Generation, LLC is a wholly owned subsidiary of New Kapitall Holdings, LLC. Kapitall Wire offers free investing ideas, intended for educational information purposes only. It should not be construed as an offer to buy or sell securities, or any other product or service provided by New Kapitall Holdings, LLC, and its affiliate companies.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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