Why Wolverine World Wide Inc. Stock Slumped 20% in September

WWW Chart

What: Shoe retailer Wolverine World Wide saw its stock plunge by 20% during the month of September, according to S&P Capital IQ data. The dip has left shares down over 25% year-to-date compared to a 5% decline in the broad market. Longer term, Wolverine shareholders are now trailing the market by over 20 percentage points over the last five years.

WWW data by YCharts

So what: Last month's stock slump came after Wolverine, which owns a portfolio of footwear brands including Keds, Merrell, and Hush Puppies, pre-announced disappointing details about its upcoming third quarter results. Management on Sept. 16 affirmed its original third quarter profit guidance, saying it still expects to earn $0.48 per share compared to $0.63 per share in the year-ago period.

However, sales growth is now expected to have hit a wall. Back in July, the company projected a revenue boost in the "mid-single digits" this quarter. But now it believes it will endure a "low-single digit" sales decline. By comparison, Wolverine posted 4% sales gains though the first half of the year.

It's not clear exactly why Wolverine's products are underperforming management's expectations at the moment. The shortfall could involve anything from weak demand for new launches in the Merrell or Sperry brands to surprisingly low sales to Wolverine's warehouse clients. But a growth outlook downgrade is never good news for an apparel retailer, particularly heading into the fourth-quarter shopping season.

Now what: The company is due to post its full third quarter earnings results on Oct. 20. Wall Street analysts see revenue coming in at $695 million, down 3% year-over-year. But investors won't be as concerned with that small slip as they will be with management's updated guidance for the critical fourth quarter.

Three months ago, executives forecast a "very strong" revenue performance for the holiday quarter. But given the surprising recent sales dip, that estimate might be revised lower when we next hear from the company in just a few weeks.

The next billion-dollar iSecret

The world's biggest tech company forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering their brand-new gadgets and the coming revolution in technology. And we think its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here .

The article Why Wolverine World Wide Inc. Stock Slumped 20% in September originally appeared on

Demitrios Kalogeropoulos has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy .

Copyright © 1995 - 2015 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

In This Story


Other Topics


Latest Markets Videos

    The Motley Fool

    Founded in 1993 in Alexandria, VA., by brothers David and Tom Gardner, The Motley Fool is a multimedia financial-services company dedicated to building the world's greatest investment community. Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and subscription newsletter services, The Motley Fool champions shareholder values and advocates tirelessly for the individual investor. The company's name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.

    Learn More