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Why SodaStream International Ltd. Skyrocketed 142% in 2016

SODA Chart

SODA Chart

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So what

SodaStream had come into 2016 reeling from falling revenue and profits. The company had bet big on the American market and after an initial success its products seemed to be just another fad as sales slowed and retail partners grew skeptical.

However, the company delivered a surprising comeback last year as its pivot to a sparkling water brand helped revitalize the company. The opening of a new manufacturing facility and its razor/blade model led to a jump in profits. Through the first nine months of the year, earnings per share has more than tripled on a revenue increase of just 15%, a testament to the company's business model and operating leverage, and its ability to control costs as it adds sales.

As a result, the company has surprised the analyst consensus to the upside by at least 41% in the last four quarters.

Sales have grown in all four of the company's geographies this year, and starter kit sales and CO2 refills are up. However, flavor pod sales are down, which may just be a consequence of the brand transition as flavors aren't required for sparkling water.

Now what

Despite the momentum SodaStream is carrying into 2017, analyst expectations are modest, calling for just a 10% increase in EPS. Revenue growth eased in its most recent quarter, a sign that SodaStream's growth may have peaked, but the company should still be able to deliver solid profit growth as long as revenues are moving in the right direction.

While the stock is unlikely to double again this year, I wouldn't be surprised to see the company top current expectations for 2017 EPS at $1.83 as the sparkling water trend should continue to grow.

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Jeremy Bowman owns shares of SodaStream. The Motley Fool owns shares of SodaStream. The Motley Fool has a disclosure policy .

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

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