Why Snap Stock Jumped Today

What happened

Shares of Snap (NYSE: SNAP) have jumped today, up by 5% as of 3:20 p.m. EST, after CEO Evan Spiegel said the Snapchat parent would fact-check political ads. That would be in contrast to the controversial position that larger rival Facebook (NASDAQ: FB) has taken.

So what

"We subject all advertising to review, including political advertising," Spiegel said in an interview with CNBC. "And I think what we try to do is create a place for political ads on our platform, especially because we reach so many young people and first-time voters we want them to be able to engage with the political conversation, but we don't allow things like misinformation to appear in that advertising."

Vote 2020 buttons

Image source: Getty Images.

In September, Facebook said that it would exempt political ads from its third-party fact-checking program, prompting widespread backlash, as critics argue Facebook has been complicit in the spread of misinformation on its platform. "This [policy] is grounded in Facebook's fundamental belief in free expression and respect for the democratic process, as well as the fact that, in mature democracies with a free press, political speech is already arguably the most scrutinized speech there is," Facebook exec Nick Clegg wrote in a blog post in an effort to justify the decision.

Now what

In contrast, Twitter CEO Jack Dorsey said last month that Twitter would ban all political advertising on its tech platform, effectively removing itself from the highly charged debate. Dorsey made a distinction between freedom of speech and freedom of reach, suggesting that removing money from the equation fosters more organic conversations around politics.

Snap's stance may allow it to grab a bigger piece of political advertising budgets ahead of the 2020 elections in the U.S. Snapchat remains incredibly popular among younger demographics, which are seeing significant increases in civic engagement and voter turnout.

10 stocks we like better than Snap Inc.
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has quadrupled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Snap Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys.

See the 10 stocks


*Stock Advisor returns as of June 1, 2019


Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Evan Niu, CFA owns shares of Facebook. The Motley Fool owns shares of and recommends Facebook and Twitter. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.


More Related Articles

Sign up for Smart Investing to get the latest news, strategies and tips to help you invest smarter.