What happened
After disappointing third-quarter revenue and earnings estimates sent its stock price sharply lower last week, SmileDirectClub (NASDAQ: SDC) rallied 11.4% on Tuesday.
So what
SmileDirectClub markets clear-aligner therapy directly to customers through a teledentistry platform. Demand for clear aligners, a more affordable and less visible solution than traditional metal braces, has increased as innovation has allowed their use in increasingly complex cases.

Image source: Getty Images.
As a result, SmileDirectClub reported on Nov. 12 that its sales increased 50.6% year over year to $180.2 million last quarter. But that wasn't enough to match industry watchers' expectations for sales of $207.6 million. SmileDirectClub also under-delivered on the bottom line, reporting a third-quarter loss of $0.89 per share that was $0.04 worse than anticipated. The disappointing numbers caused shares to fall 27% through Nov. 18.
Today, bargain hunting -- and potentially short covering -- may have helped give shares a boost. Although the company's third-quarter performance was shy of estimates, management is guiding for sales to finish the year between $750 million and $755 million, representing a 78% improvement versus 2018. Because its share price has been more than halved since its IPO earlier this year, short-sellers may have decided it's time to cover their position. At the end of October, roughly 20% of SmileDirectClub's shares available for trading, or its share float, were held short.
Now what
The company's shares have been beaten down. Sales are growing rapidly, but expenses are high and net losses are likely to continue for a while. Through the first nine months, marketing and selling costs more than doubled to $340.4 million from $143.7 million, and general and administrative expenses surged even more to $486.3 million from $77.6 million. Those expenses far outstripped revenue of $553.7 million. Given the likelihood of additional losses in coming quarters, SmileDirectClub's shares are best suited for risk-tolerant investors, at least until a pathway to profitability emerges.
10 stocks we like better than SmileDirectClub, Inc.
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has quadrupled the market.*
David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and SmileDirectClub, Inc. wasn't one of them! That's right -- they think these 10 stocks are even better buys.
*Stock Advisor returns as of June 1, 2019
Todd Campbell has no position in any of the stocks mentioned. His clients may have positions in the companies mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.