What happened
Shares of Canada Goose (NYSE: GOOS) fell by more than 25% on Wednesday after the outdoor-apparel maker reported weaker-than-expected fiscal fourth-quarter sales and warned it anticipates slower sales growth in the years to come.
So what
Canada Goose reported fiscal fourth-quarter revenue of $156.2 million (Canadian), up 25% year over year but short of the CA$156.8 million target that analysts had expected. The company also said it expects average annual sales growth of 20% over the next three years, a deceleration from the 40%-plus gains Canada Goose has posted in recent years.

Image source: Getty Images.
The company also said it expects "materially larger losses" during the fiscal first quarter due to higher corporate investments and a large number of stores operating during off-peak periods.
Canada Goose has been an incredible growth story, with its shares up nearly 300% over a three-year period ending in late 2018. But investors have been growing increasingly skeptical over whether that momentum could continue, and these latest results seem to have confirmed those fears.
Now what
For all the negativity, this was still a solid quarter, and the company's growth targets would make more established retailers envious. CEO Dani Reiss said in a statement, "We have come a long way in a short time," adding, "I believe that we are still just scratching the surface of our long-term potential as we continue to define performance luxury globally."
The problem is Canada Goose trades at nearly 38 times earnings even after Wednesday's pullback. At that sort of premium multiple, even the slightest flinch can send investors running for the exits. On Wednesday, Canada Goose flinched.
10 stocks we like better than Canada Goose Holdings
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has quadrupled the market.*
David and Tom just revealed what they believe are the ten best stocks for investors to buy right now... and Canada Goose Holdings wasn't one of them! That's right -- they think these 10 stocks are even better buys.
*Stock Advisor returns as of March 1, 2019
Lou Whiteman has no position in any of the stocks mentioned. The Motley Fool recommends Canada Goose Holdings. The Motley Fool has a disclosure policy.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.